Digital Content Specialist

About the role

The Digital Content Specialist is responsible for creating compelling, customer-focused digital content that elevates brand presence, supports marketing initiatives, and drives engagement across digital channels. This role develops written assets such as website copy, blog articles, email content, social media posts, press releases, digital ads, and other digital touchpoints.

Duties and Responsibilities

• Create content that aligns with brand voice, style guidelines, and business objectives.
• Develop long-form and short-form content tailored to specific campaign goals and audience needs.
• Optimize content for SEO/GEO using keywords, metadata, and best practices.
• Collaborate with designers, digital marketers, and product teams to refine messaging and improve content performance and layout presentation.
• Partner with marketing stakeholders to understand campaign goals and translate them into digital content.
• Work closely with Content Strategist to support content planning, calendar management, and publication schedules.
• Create content testing plans and interpret analytics and adjust content accordingly.

Requirements

The ideal candidate combines strong writing skills with an understanding of SEO/GEO/AI, digital marketing best practices, and audience insights.