Digital Content Specialist

About the role

As part of the talented Digital Marketing team, you will be responsible for supporting the management and optimization of product content, digital assets, and online retailer relationships. This role is responsible for maintaining accurate product information within our PIM ecosystem, administering the Digital Asset Management (DAM) platform, and ensuring product content is effectively distributed across retail and ecommerce channels.

Location: Fond du Lac, WI • Workplace Category: Hybrid • Travel Required: None • Direct Reports: Yes • Visa Sponsorship: Applicants must be currently authorized to work in the United States. This position is not eligible for employment visa sponsorship now or in the future.

Responsibilities

• Dealer Support Duties
  • Handle ‘Contact Us’ cases within retailer portals to implement corrective measures and resolve problems efficiently
  • Regularly review retailer and dealer online presence through audits to maintain brand integrity and optimize product representation
  • Manage the Online Authorized Seller Program by overseeing all documentation, coordinating communications, leading recurring status meetings, and providing regular reporting to stakeholders
  • Conduct an annual audit of authorized dealers & resellers to verify their online presence, ensure compliance with brand guidelines, and assess whether continued authorization is warranted
  • Monitor and coordinate data integrity with external partners to support accurate online visibility and tracking of RUPP products (Wayvia/PROWL)
• PIM Duties
  • Create, update, and maintain product listings across multiple online platforms to ensure accuracy, consistency, and optimal presentation
  • Support keeping inRiver platform updated as the single source of truth, ensuring data integrity and accuracy
  • Collaborate with team and external partners to set up and manage data mapping for content syndication
  • Collaborate effectively with cross-functional teams to manage and support a wide range of tasks and projects
  • Take ownership of all inquiries and ensure they are tracked, managed, and resolved through to successful completion
  • Other duties and responsibilities as assigned
• DAM Administrator Duties
  • Administer and maintain the Widen DAM platform, including asset uploads, metadata management, taxonomy governance, and user support
  • Partner with Creative, Product, and Marketing teams to ensure product imagery, videos, and digital assets are accurately organized and available across ecommerce and digital channels
  • Manage asset publishing workflows and DAM-to-PIM/ecommerce integrations to support timely product launches and a consistent customer experience

Qualifications

Required Qualifications

• Strong verbal and written skills necessary to communicate effectively with all levels of the organization
• Interpersonal skills necessary to engage with a range of teams within the