Digital Content Specialist

Duties & Responsibilities

• Maintain and update website content, landing pages, blogs and priority web pages.
• Improve user experience, readability and content flow across digital properties.
• Apply SEO best practices to increase discoverability and traffic.
• Manage content presence on channels such as Reddit, Substack, blogs and future digital platforms.
• Repurpose organizational stories into channel-ready formats and adapt messaging for each platform’s audience and behavior.
• Monitor digital performance across web, email, and content channels and use analytics to improve engagement and results.
• Build and deploy eblasts, newsletters, donor communications, and audience campaigns, through the development of compelling subject lines, headlines and calls-to-action.
• Support paid digital campaigns and audience targeting as assigned.
• Collaborate with internal teams to translate initiatives into digital content plans.
• Stay current on emerging digital platforms, audience behavior and content trends.

Qualifications

• Education and/or Experience: Bachelor’s degree in marketing, digital media, communications or related field plus three years’ relevant work experience, or an equivalent combination of education and experience.
• Experience: Two years of experience in digital content, email marketing, web marketing or related roles. Hands-on experience with CMS platforms (WordPress or similar). Experience with email platforms such as Mailchimp, Constant Contact, HubSpot or similar. Experience using Canva or Adobe Creative Suite. Experience with video editing.
• Preferred Experience: Experience writing for Reddit, Substack, blogs, newsletters, or community platforms. Prior experience in a healthcare organization, transplant center, or organ/tissue procurement organization. Familiarity with paid digital campaigns or conversion-focused marketing. Basic photography/video skills a plus.