Digital Content & Social Media Strategist

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: curiosity, collaboration, and commitment.

About the team

The creative (design & content) part of the Corporate Communications and Marketing team supports the branding and execution of external communications, digital media, internal events, and global initiatives. This role mainly supports our music publishing division, Warner Chappell Music (WCM), but also helps out with WMG corporate and Warner Recorded Music.

Responsibilities

• Drive Strategy & Creative Execution: Partner closely with creative services, A&R, catalog, sync, and cross-functional teams to fulfill day-to-day social media strategy and build needs across channels like TikTok, Instagram, LinkedIn, X, Facebook, and YouTube. Help direct an external agency and support needs across video, photography, copywriting, and more.
• Balance B2B and Fan Engagement: Build and coordinate current-style vertical videos for platforms such as TikTok and Instagram alongside B2B visual assets for LinkedIn Executive Thought Leadership and internal branding materials.
• On-the-Ground Content Capture: Serve as the live creative eye at local events, songwriting camps, showcases, and achievements to capture raw, authentic, high-quality photo and vertical video content.
• Manage Community & Digital Reputation: Oversee and manage our global community management framework and safely navigate real-time social crisis mitigation to protect the brand and our songwriters.
• Execute Data-Driven Reporting: Maintain a robust analytics framework. Pull platform metrics, run competitive benchmarking, and deliver performance reports against global benchmarks to convert numbers into practical creative strategies.
• Support Executives, Creators & Partners: Directly partner with senior leadership, A&R teams, and creators to visualize strategic goals. Build custom presentation decks and visual materials from scratch, maintaining a highly polished presence when collaborating with C-level executives and high-profile creatives.
• Branding/Writing: Help develop brand voice. Draft compelling and detailed copy across all touchpoints, including SEO-optimized blog posts for WCM’s website, roster signing announcements, and highly nuanced social captions.
• Optimize Workflows with AI: Use modern AI solutions such as Google Gemini to speed up copywriting workflows, brainstorm rapid messaging variations, and multiply daily asset volume without sacrificing brand voice.

Requirements

• Cares about and takes pride in the work.
• Is a natural on social media, intimately keeping up with current music, digital, and cultural trends.
• Is skilled in mobile video production, understanding how to capture clean audio and stable framing during live music events.
• Is exceptional at writing, editing, and proofing copy to suit the distinct nuances of different channels.
• Is adept at using the full Adobe Suite (Photoshop, Illustrator, InDesign), Canva, and CapCut.
• Can develop long-form and complex PowerPoint and Keynote presentations from scratch, including infographics, charts, and iconography.
• Is data-driven, comfortable capturing and analyzing social metrics, tracking insights, and translating numbers into actionable creative strategies.
• Is proficient in guidelines across print, web, SEO, and native platform analytics (including platforms such as Google Analytics, Sprout Social, or Later.com).
• Looks at AI as a creative collaborator and understands how to prompt tools like Google Gemini to accelerate workflows.
• Can work well in a team as well as individually.
• Can thrive as an individual contributor and can roll up their sleeves, as well as manage or direct external teams.
• Can manage time with strict adherence to deadlines and manage several projects at any given time, shifting from video production to deck design seamlessly.
• Can present work with confidence and clarity in front of C-Level executives, senior management, and creative partners.
• Can think creatively, critique meaningfully, and take direction.
• Can gracefully manage a fast-paced, high-pressure environment.

Qualifications

• Undergraduate degree (B.F.A., B.A., or B.S.) in Communications, Design, Creative Media, Marketing, or equivalent.
• 2-4 years of professional experience in digital content creation, graphic design, or social media management.

Benefits

This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships.

Pay

Salary Range: $90,000 - $100,000 Annually. Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.