Digital Content & SEO Copywriter

About the role

The Digital Content & SEO Copywriter creates high-quality, engaging content to drive organic traffic, boost audience interaction, and strengthen MSI’s web presence on msisurfaces.com. This role is responsible for researching, writing, and optimizing blog articles and online copy by pairing SEO best practices with compelling brand storytelling.

Responsibilities

• Research, write, and edit high-performing blog articles and digital copy optimized for search visibility, user engagement, and organic traffic growth.
• Develop and execute content strategies that drive website traffic, enhance brand awareness, generate leads, and boost overall search engine rankings.
• Leverage AI-driven content and research tools to maximize workflow efficiency while maintaining editorial quality, brand authenticity, accuracy, and a natural human tone.
• Apply comprehensive on-page SEO best practices, including targeted keyword research, metadata optimization, strategic internal linking, and structured formatting.
• Drive off-page SEO and digital outreach initiatives through social bookmarking, strategic content promotion, and backlink acquisition to strengthen search authority.
• Identify and secure high-quality backlink opportunities across industry publications, directories, partner sites, and relevant digital placements.
• Contribute creative campaign concepts, content ideas, and editorial calendar management to support annual marketing and media planning.
• Write and refine diverse digital marketing collateral, including ad creative, web copy, promotional materials, and merchandising assets.
• Proofread, fact-check, and polish both AI-generated and original content to guarantee SEO compliance, tone consistency, and high editorial standards.
• Collaborate with cross-functional teams including Marketing, Product, Design, and SEO to align content with business goals and organic growth objectives.
• Monitor key performance indicators, keyword rankings, and engagement metrics, leveraging insights to continuously refine content performance and SEO strategy.
• Promote published assets across online communities and social platforms to expand brand reach, boost referral traffic, and maximize content lifecycle.
• Stay ahead of evolving AI capabilities, SEO algorithms, and digital marketing trends to recommend innovative tools, processes, and search best practices.

Requirements

• Bachelor’s degree in Journalism, English, Communications, Marketing, or a related field preferred
• 2+ years of experience in copywriting, content marketing, or digital publishing (B2B or product-driven experience a plus)
• Strong understanding of SEO principles and content optimization strategies
• Excellent writing, editing, and proofreading skills with attention to detail
• Ability to translate technical or product-heavy information into clear, engaging content
• Familiarity with keyword research tools and content performance analytics a plus
• Strong storytelling ability with a persuasive and engaging writing style
• Highly organized with the ability to manage multiple deadlines and content priorities
• Collaborative mindset with strong communication skills
• Data-driven approach to content improvement and optimization
• Self-starter who can work independently while aligning with broader marketing goals

Seniority Level

Seniority Level: Associate

Employment Type

Employment Type: Full-time

Compensation

This hourly, non-exempt position pays from $24 to $29 per hour, with overtime compensated at 1.5 times the base rate. New hires usually earn between $42,600 and $48,800 annually, or more, depending on experience, overtime hours, and bonuses.

Physical Demands

While performing the duties of this job, the employee is regularly required to use their hands to handle objects, tools, or controls; reach with their hands and arms; and communicate verbally. The employee frequently walks, stands and occasionally sits. The employee must occasionally lift, pull and move up to 25 pounds.

About MSI

Founded in 1975, MSI is a leading supplier of flooring tile, countertops, wall and backsplash tile and hardscaping surfaces products in North America. Headquartered in Orange, California, MSI also maintains over 50 state-of-the-art showroom and distribution centers across the U.S. and Canada. MSI's product line includes an extensive offering of Granite, Quartz, Porcelain, Luxury Vinyl flooring, Slate, Marble, Travertine, Sandstone, Limestone, Quartzite, onyx, stacked stone and pavers imported from over 36 countries on six continents. Over the years, MSI has been the recipient of many prestigious awards including: Top 5 fastest growing companies - OC Business Journal Supplier Diversity Award - Home Depot #1 Flooring Distributor multiple years in a row - Floor Covering Weekly Top Workplaces Award winner multiple times - Top Workplaces MSI Founder named the Entrepreneur of the Year - Ernst and Young MSI is an equal opportunity employer that celebrates diversity and fosters inclusion and belonging for all employees. We provide a work environment that allows all employees to do their best work, free from all forms of discrimination. No employee or applicant will be discriminated against on the basis of race, ethnicity, age, sex, gender identity or expression, sexual orientation, citizenship status, military status, religion, disability status, or any other legally protected group. MSI provides reasonable accommodations for all employees and applicants. If you believe you require an accommodation, please speak with your recruiter or a member of our HR team.