Jobs · Marketing · Texas

Digital Content Producer

Sinclair Inc. · San Antonio, TX · 1 mo ago
MarketingFull-time

About the role

WOAI/KABB is seeking a full‑time Digital Content Producer / Assignment Editor. The successful candidate will craft engaging content and social media posts to drive audience engagement, consistently create a diverse range of web content from various sources, make contacts, generate story ideas, and react decisively to breaking news. Strong logistical skills, the ability to move crews strategically, and excellent communication for coordinating coverage and solving unforeseen obstacles are essential. The role requires calm, effective communication under pressure.

Responsibilities

  • Craft engaging content and social media posts to drive audience engagement.
  • Create a diverse range of web content from various sources.
  • Generate story ideas, make contacts, and react decisively to breaking news.
  • Coordinate coverage and solve unforeseen obstacles.
  • Listen to scanners, make beat checks, monitor websites and social media, and respond to developing news.

Requirements

  • Pulse on the 24/7 news environment.
  • Solid news judgment.
  • Ability to work in a fast‑paced, deadline‑driven environment.
  • Strong leadership and communication skills.
  • Ability to execute news strategies and goals in daily digital production.
  • Flexibility and on‑the‑spot problem‑solving abilities.
  • Proficiency with multiple video‑sharing and social media platforms (YouTube, Facebook, Twitter, Instagram, TikTok).
  • Creative cross‑promotion between on‑air and online content.
  • Proficiency in AP Style.
  • Experience with non‑linear editing (e.g., Avid) and newsroom systems such as iNews (a plus).
  • Willingness to work weekends, overnights, and holidays.

Qualifications

  • Commitment to journalistic standards of ethics and accuracy.
  • Bachelor’s degree in journalism (preferred).
  • General knowledge and interest in local, national, and world news.

Skills

  • Effective communication.
  • Basic computer and word‑processing skills.
  • Ability to work well under pressure and meet deadlines.
  • Proficiency with Facebook, Instagram, Twitter, and emerging social media platforms.

Benefits

  • Competitive benefits package.
  • Open‑door policy.
  • Opportunities for upward mobility.
  • Strong support for employee success.

Schedule

  • Full‑time position.
  • Nights, weekends, and holidays required.

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