Digital Content Producer

Key Responsibilities

• Write, edit, and publish news stories and multimedia content for the station website and digital platforms.
• Manage and maintain all station social media platforms, including posting content, monitoring engagement, and responding to audience interaction when appropriate.
• Monitor breaking news and developing stories, gathering information from official sources and public officials when necessary.
• Create and publish digital-first content across multiple platforms, including social media, YouTube, mobile apps, and newsletters.
• Review and edit reporter scripts, video, and multimedia assets for digital publication, ensuring clarity, accuracy, and adherence to journalistic standards.
• Update digital platforms throughout the day with breaking news, live updates, and timely information to keep audiences informed.
• Cook up and execute digital promotions and contests in partnership with Sales, News, and Promotions teams.
• Maintain consistent brand voice and visual standards across all digital platforms.
• Track digital engagement and content performance metrics as directed by management.
• Communicate closely with newsroom staff and management to support daily news coverage and digital initiatives.

Qualifications

• Bachelor’s degree in Journalism, Communications, Digital Media, or a related field preferred.
• Experience in digital journalism, news production, or multimedia content creation preferred.
• Strong writing, editing, and storytelling skills with exceptional attention to detail.
• Experience managing social media platforms and creating platform-specific content.
• Familiarity with content management systems (CMS), social media tools, and basic video editing.
• Ability to work quickly and effectively in a fast-paced, deadline-driven news environment.
• Strong communication skills and ability to collaborate across multiple departments.
• Demonstrated commitment to journalistic ethics, accuracy, and responsible reporting.

Physical Requirements / ADA Compliance

• Ability to sit or stand for extended periods while working at a computer.
• Capable of occasional lifting or moving of light equipment (up to 20 lbs).
• Visual acuity sufficient to work with computer screens and multimedia content.
• Able to work flexible hours, including early mornings, evenings, weekends, and holidays as news coverage requires.