Digital Content Producer

About the role

The Digital Producer leads the transition from broadcast‑focused newsrooms to multi‑platform newsrooms, providing training in methods, processes, and tactics, and creating/editing original content beyond on‑air production. The role develops and leads winning strategies for station content and leverages social media platforms to build brand recognition and drive viewers to television.

Responsibilities

• Lead the transition from broadcast‑focused newsrooms to multi‑platform newsrooms through daily example.
• Provide training in methods, processes and tactics for multi‑platform content creation and editing.
• Create and edit original content beyond on‑air production.
• Develop and lead winning strategy for station content.
• Demonstrate expert understanding of Facebook, Twitter, and other social media platforms.
• Review copy and correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines.
• Use social media and the website to build and reinforce brand recognition and drive viewers to television.
• Determine a story’s emphasis, length, and format, and organize material accordingly.
• Research and analyze background information related to news stories to provide complete and accurate information.
• Gather information about events through research, interviews, experience, or attendance at political, news, sports, artistic, social or other functions.
• Pitch on‑brand local and trending stories during morning meetings.
• Check reference materials such as books, news files or public records to obtain relevant facts.
• Shoot and edit content for on‑air and digital platforms.
• Produce reports for all platforms.
• Ensure that all content meets company standards for journalistic integrity and production quality.
• Build and calendar digital campaigns to promote local shows and specials.
• Write stories for the web and other digital platforms.
• Perform other duties as assigned.
• Find new ways to use social media and the website to engage with viewers.

Requirements & Skills

• Degree in journalism.
• Daily newspaper or news‑site experience (required).
• Live, working web samples and/or print pages (preferred).
• Proficiency in Associated Press style.
• Adobe Photoshop.
• Dreamweaver.
• Basic HTML (preferred).
• CSS, Flash and other relevant technology skills (a plus).
• Maintain a positive work environment through active team participation and cooperation with co‑workers in all departments.
• Respond positively to feedback.