Digital Content & Multimedia Specialist

Supports First Bank of the Lake’s brand and business objectives by planning, creating, publishing, and measuring content across social media, short-form video, digital campaigns, print materials, presentations, and internal communications. This hands-on role turns marketing priorities into clear, professional, on-brand creative assets while maintaining accuracy, consistency, accessibility, and compliance in a regulated banking environment.

Responsibilities

• Social Media Strategy, Publishing & Community Management
  • Help develop and maintain channel-specific social media strategies aligned with the Bank’s brand, audiences, products, community presence, and marketing goals.
  • Build and manage an editorial calendar; write, design, schedule, and publish platform-appropriate content across the Bank’s approved social channels.
  • Adapt copy, creative, calls to action, dimensions, captions, hashtags, and publishing cadence to the audience and purpose of each platform.
  • Monitor comments, messages, mentions, reviews, trends, and emerging issues; respond or escalate according to approved service, privacy, reputation, and compliance procedures.
  • Coordinate content capture at branches, community events, sponsorships, employee activities, and other Bank initiatives; obtain required approvals and releases.
  • Maintain an organized library of approved social content, templates, source files, releases, and publishing records.
• Video, Photography & Multimedia Production
  • Plan, script, storyboard, capture, and edit short-form videos for organic social media, paid advertising, recruiting, financial education, product awareness, community outreach, and internal communications.
  • Produce platform-ready versions with appropriate pacing, aspect ratios, captions, audio, branding, thumbnails, and accessibility considerations.
  • Coordinate employees, customers, locations, props, schedules, and releases for photo and video shoots; maintain basic production equipment and file-management practices.
  • Repurpose long-form or event content into short clips, graphics, still images, and other channel-specific assets.
  • Use AI-assisted ideation, transcription, captioning, editing, resizing, and production tools when appropriate, while protecting confidential information and complying with Bank policies and required human review.
• Graphic Design, Print & Brand Support
  • Design and update social graphics, digital ads, email graphics, web and landing-page visuals, flyers, brochures, posters, signage, one-pagers, presentations, recruiting materials, event collateral, and internal communications.
  • Apply established visual identity standards, templates, disclosures, image rights, and production specifications consistently across channels.
• Analytics, Optimization & Continuous Improvement
  • Track and report relevant organic and paid performance measures, which may include reach, impressions, engagement, audience growth, video completion, clicks, conversions, cost efficiency, and content performance.
  • Translate results into practical recommendations regarding content themes, creative direction, calls to action, posting frequency, platform mix, and future testing.
  • Monitor platform updates, content trends, competitor activity, accessibility practices, and marketing technology; recommend opportunities appropriate for the Bank’s audience and risk profile.
• Compliance & Other Responsibilities
  • Assist with special projects, events, market research, vendor coordination, and other marketing responsibilities as assigned.
  • Complete all required training, including Bank Secrecy Act/Anti-Money Laundering training appropriate to the position, and comply with all Bank policies and procedures.

Requirements

• Bachelor’s degree in marketing, communications, graphic design, digital media, journalism, or a related field; or an equivalent combination of education, portfolio quality, and relevant experience.
• Two or more years of relevant experience producing content for a business, agency, nonprofit, or other organization. A strong internship plus a demonstrated portfolio may satisfy part of the experience requirement for an early-career candidate.
• Portfolio demonstrating social media content, graphic design, and short-form video production.
• Hands-on experience managing business social media accounts, including use of publishing, scheduling, community-management, and analytics tools.
• Working proficiency with design and video-editing platforms such as Adobe Creative Cloud, Canva, Adobe Premiere Pro, CapCut or comparable tools.
• Ability to occasionally travel locally and work outside normal business hours for events or time-sensitive content, as required.

Preferred Qualifications

• Experience in banking, financial services, insurance, healthcare, government, or another regulated industry.
• Experience using approved generative-AI tools to support content development and workflow efficiency.

Skills

• Strong writing, editing, proofreading, graphic design, and visual storytelling skills, with the ability to create engaging content across social, digital, video, and other formats.
• Sound visual judgement and the ability to produce creative work within established brand standards while maintaining consistency across channels and formats.
• Understanding of social media best practices, audience needs, platform conventions, community management, and effective content adaptation by channel.
• Strong verbal and written communication skills; ability to collaborate effectively with varied stakeholders, incorporate feedback professionally, and work within established review and approval processes.
• Ability to manage multiple projects, priorities, and deadlines with reliable follow-through, accuracy, and attention to detail.
• Ability to interpret basic content and social media performance data, identify meaningful patterns, and translate insights into clear recommendations and next actions.
• Sound judgment when handling confidential information and content involving privacy, copyright, music and image licensing, releases, accessibility, and other applicable requirements.
• Ability to use approved digital and AI-assisted tools responsibly, with appropriate attention to accuracy, confidentiality, quality control, and established organizational guidelines.
• Ability to consider customer needs, audience expectations, and organizational objectives when developing and evaluating content.
• Ability to learn new platforms, tools, formats, and best practices and adapt effectively as business needs and digital channels evolve.

Physical Requirements

• Prolonged periods sitting at a desk and working on a computer.
• Ability to use cameras, mobile devices, and basic audio/video equipment and to move between office, branch, and event locations as needed.
• Must be able to lift and carry up to 25 pounds at times.
• Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Schedule

This position is remote. Occasional travel may be required for in-person training or meetings.

Benefits

• 401(k)
• 401(k) matching
• Health insurance
• Dental insurance
• Life insurance
• Paid time off
• Vision insurance
• Short- and Long-term disability
• Company-paid holidays