Digital Content Manager - iHeartPodcasts
iHeartMedia · New York, NY · 3 wk ago
Marketing$66k–$70k/yrFull-time
What We Need
- 3+ years of experience in content marketing, content strategy, or digital storytelling within media, entertainment, or consumer brands.
- Proven track record of building and executing content programs that drive both awareness and performance.
- Exceptional writing, communication, and presentation skills.
- Strong operational instincts—you can balance vision with execution in a fast-paced environment.
- Experience collaborating across Growth, Product Marketing, Partnerships, UX, and Research.
- Data-driven mindset grounded in audience insights and analytics.
- Comfort using AI tools to scale ideation, iteration, and personalization.
- Proficiency with workflow tools such as Airtable, Wrike, or similar.
- Passion for podcasts, pop culture, creators, and digital media trends.
What You'll Do
- Content Strategy & Network Growth
- Define and lead content marketing strategies for iHeartPodcasts that ladder up to both brand-building and performance goals.
- Serve as the day-to-day lead on the iHeartPodcasts network social media accounts.
- Develop naming conventions, messaging frameworks, and storytelling playbooks that bring clarity and consistency across our shows.
- Own the evolution of our podcast content voice across social, email, in-app, push, and paid media.
- Talent Partnership & Best Practices
- Serve as a strategic partner to podcast talent and show teams—educating, inspiring, and aligning them on content best practices.
- Build toolkits and guidelines that help creators translate their shows into compelling digital moments.
- Identify opportunities to scale creator-led formats, community-driven storytelling, and social-first franchises.
- Cross-Functional Leadership
- Partner closely with the Digital Experience Team (paid, lifecycle, SEO, social) to bring launches, seasonal campaigns, and network moments to life.
- Collaborate with Product, PR, Partnerships, and Design to deliver cohesive, cross-platform storytelling.
- Help modernize workflows by leveraging AI, automation, and operational best practices.
- Performance, Optimization & Innovation
- Use analytics and audience insights to guide content decisions, refine performance, and strengthen engagement.
- Identify opportunities to evolve our content mix across platforms, formats, and partnerships.
- Champion experimentation—testing new channels, creator collaborations, and emerging technologies.
- Respect for others and a strong belief that others should do this in return.
- Accountability for own work and desire to provide guidance to new team members.
- Ability to contribute to several projects at the same time under a moderate level of direction.
- Application of objective judgement, technical skills and prior experience to solve business problems.
- Strong written and verbal communication skills, including a knack for explaining complex information in a straightforward manner.
- Desire for continued knowledge sharing and learning.
- Understanding of impact of own decisions.