Digital Content Creator & Social Media Coordinator

About the role

The Social Media Manager, Food is responsible for crafting and executing engaging social strategies that bring Magnolia’s storytelling to life, build community, and drive audience engagement. The ideal candidate has a strong pulse on social media trends, a passion for storytelling, and a proven track record of executing campaigns that resonate with audiences.

Responsibilities

• Create high-quality, engaging content tailored to platforms including Instagram, TikTok, Facebook, Pinterest, LinkedIn, and YouTube
• Identify and leverage emerging social media trends and cultural moments that align with Magnolia’s brand
• Develop and maintain a strategic content calendar, ensuring posts are scheduled, approved, and optimized for performance
• Monitor, respond, and engage with our community in real-time, fostering meaningful connections with our audience
• Partner with marketing, PR, and creative teams to align social media initiatives with broader brand campaigns
• Track, measure, and report on social media performance, using insights to optimize future content and engagement strategies
• Oversee operational tasks such as vendor onboarding, quarterly audits, and social account management
• Pitch creative and innovative content for social media platforms that inspires and builds meaningful connections with our audience, and encourages engagement
• Analyze and report on performance across all social media platforms
• Monitors and manage social communities including guest facing engagement and comments
• Create content that aligns with brand strategy across media platforms
• Maintain social media schedule and calendar by account that includes creation and posting timelines
• Utilize project management software to track all projects and manage through completion
• Create and execute a thorough plan to ensure a robust library of social content consisting of photos and videos
• Coordinate with marketing and social media teams to ensure consistent messaging across accounts
• Coordinate with cross-functional teams to ensure connected story telling through planning and production of content
• Report on account performance quarterly

Requirements

• Bachelor’s degree from a 4-year college or university preferred
• 2-4 years of experience with a related degree, 4-7 years of experience with a non-related degree, or 5+ years of industry experience preferred
• Experience maintaining accounts across a wide range of social media platforms required
• Portfolio required
• Required to work all Magnolia events; must be available to work evenings, weekends, and holidays as business needs require

Skills

• Proficiency in Microsoft Office Suite required
• Comprehensive understanding of social media platforms, trends, and creating content specific to each social platform (Instagram, Facebook, TikTok, Pinterest, X, LinkedIn, and YouTube) required
• Proficiency in social media reporting and analytics required
• Experience in Premiere Pro and Adobe Creative Suite preferred

Qualifications

The ideal candidate has a strong pulse on social media trends, a passion for storytelling, and a proven track record of executing campaigns that resonate with audiences.

Physical Demands

While performing the duties of this job, the employee is regularly required to sit; use hands and arms to reach, handle, feel; utilize fine motor dexterity of fingers; talk or hear and taste or smell. The employee is frequently required to stand and walk. The employee is frequently required to climb or balance and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.

Work Environment

While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate.