Digital Community Specialist

Key Responsibilities

• Monitor and participate in discussions across:
• YouTube
• TikTok
• Motorcycle and motocross forums
• MTB and riding communities
• Engage with riders, enthusiasts, and community members in a professional, timely, and authentic manner
• Help start and maintain conversations around products, riding, racing, protection, and motorsports culture
• Support product launches, athlete moments, campaigns, and seasonal initiatives through community interaction
• Help maintain a positive, knowledgeable, and premium brand presence online
• Monitor community sentiment and escalate notable trends or conversations internally when needed

Community & Product Discussions

• Participate in product-related conversations across social platforms and online communities
• Answer basic product, sizing, technology, and feature-related questions
• Absorb common questions, feedback, concerns, and recurring product discussions
• Surface customer insights, product feedback, and conversation trends to internal teams
• Help improve product education around technologies, fitment, and intended product use

Content & Community Growth

• Create discussion topics and engagement opportunities across platforms
• Support efforts to increase online conversation and visibility around Alpinestars products
• Absorb trending topics, viral discussions, and relevant conversations within riding and motorsports communities
• Surface user-generated content, creator opportunities, and community highlights
• Collaborate with marketing and e-commerce teams to support digital campaigns and launches
• Absorb opportunities to improve engagement, community participation, and brand visibility

Reporting, Analytics & Insights

• Build weekly and monthly performance reports across community and social channels
• Track engagement metrics including:
• Response times
• Engagement rates
• Comment volume
• Sentiment trends
• Audience growth
• Top-performing conversations and posts
• Monitor trends across social media, forums, Reddit, YouTube comments, and community discussions
• Analyze recurring customer questions, product feedback, and conversation themes
• Absorb emerging product demand trends, sizing concerns, feature requests, and customer pain points
• Compile insights that can support:
• Marketing strategies
• Product education
• Customer experience improvements
• E-commerce initiatives
• Create summaries and actionable recommendations for marketing and e-commerce leadership
• Monitor competitor and industry conversations to identify opportunities and trends within the motorsports and riding space
• Absorb the effectiveness of campaigns, launches, and community initiatives through reporting and engagement analysis
• Absorb opportunities to develop dashboards or recurring reports for internal teams