Digital Communications Strategist

Full-time, exempt position within the Communications department. Reports to the Director of Strategic Communications. Hybrid role; member of the ACLU-MD staff bargaining unit.

About the role

The Digital Communications Strategist is a storyteller who translates the mission and impact of the ACLU of Maryland into content that moves people to understand, care, and act. This position leads the strategy, development, and execution of high-impact digital communications, shaping how the public engages with the ACLU of Maryland by mobilizing supporters and strengthening public understanding of civil rights and civil liberties.

This role requires two distinct and equally essential skill sets: advanced social media strategy and professional-level graphic design. Candidates must demonstrate depth and a strong portfolio in both areas, with every tactic (every post, ad, and graphic) in service of a larger story about civil rights in Maryland.

The Strategist works closely with the Senior Communications Strategist to ensure cohesive storytelling across earned and digital media, and collaborates with policy, legal, and development teams, as well as the national ACLU and other affiliates.

Responsibilities

Graphic Design & Visual Communications

• Independently design compelling visual content including graphics, infographics, digital ads, reports, email headers, event collateral, and campaign assets using Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).
• Translate complex civil rights and civil liberties issues into clear, visually compelling storytelling for digital audiences.
• Develop and maintain ACLU-MD's visual brand standards across all digital platforms, ensuring consistency, accessibility, and impact.
• Create platform-optimized visual content with awareness of each platform's format specifications, aesthetic norms, and audience expectations.
• Produce and edit short-form video content, including motion graphics and Reels/TikTok-style videos.
• Develop graphics and multimedia toolkits for advocacy campaigns, coalition partners, and rapid response communications.
• Maintain and organize a digital asset library for consistent and efficient content production.

Social Media Strategy & Execution

• Lead ACLU-MD's social media strategy across Instagram, TikTok, YouTube, LinkedIn, and Facebook, with a clear understanding of each platform's algorithm, audience behavior, content formats, and best practices.
• Develop and execute platform-specific content strategies, tailoring tone, format, length, and cadence for each channel rather than replicating content across platforms.
• Produce and publish engaging, timely, platform-native content that educates, motivates, and mobilizes audiences around civil rights and civil liberties issues.
• Manage and optimize paid social media advertising campaigns, including audience targeting, A/B testing, budget management, and performance optimization across Meta, TikTok, and other platforms.
• Monitor platform algorithm changes and adjust content strategy proactively to maintain and grow organic reach.
• Track and analyze KPIs, including reach, engagement, follower growth, conversion rates, and campaign ROI, and use data to continuously refine strategy.
• Monitor online trends and news events, respond strategically in real time, and evolve ACLU-MD's social media tone and approach to stay culturally relevant and mission-aligned.
• Appear in short-form videos and capture photo and video content at events to support authentic digital storytelling.
• Represent ACLU-MD at community events to capture live digital content and extend reach in real time.

Digital Strategy & Content Planning

• Develop and manage a comprehensive digital content calendar across all platforms and channels.
• Lead strategy for digital advertising, including ad creative development, placement, and optimization.
• Support digital storytelling and content development for email, web, and multimedia channels in partnership with the Senior Communications Strategist.
• Ensure ACLU-MD is viewed as a trusted, accurate source for information on civil liberties and civil rights across all digital touchpoints.
• Exercise discretion and independent judgment in balancing competing priorities and allocating resources across projects and campaigns.

Campaign Integration & Collaboration

• Collaborate with policy, legal, and development staff to design and implement effective digital actions that move Marylanders up the ladder of engagement—from awareness to action, including attending events and contacting elected officials.
• Work closely with coalition partners on digital tactics to advance shared goals on civil liberties and civil rights; develop shared resources and toolkits where possible.
• Coordinate with the national ACLU and other state affiliates to align messaging, share resources, and amplify campaigns.
• Ensure all digital efforts are consistent with ACLU-MD's voice, brand, and mission.

Requirements

• Minimum of 5 years of demonstrated success in digital communications strategy, preferably in nonprofit, advocacy, or government sectors.
• Strong portfolio demonstrating both advanced graphic design work and social media strategy. Candidates must show evidence of both competencies.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and Premiere Pro. Ability to produce original, polished design work without reliance on pre-built templates.
• Demonstrated expertise in social media strategy across multiple platforms, with a clear understanding of platform-specific algorithms, content formats, and audience behavior.
• Experience planning, executing, and optimizing paid social media advertising campaigns, including audience targeting and performance reporting.
• Strong writing and editing skills, with the ability to translate complex issues into compelling, accessible messages tailored to different audiences and platforms.
• Experience with videography, photography, and short-form video production for social media.
• Comfortable appearing in short-form videos and photos for social media content.
• Proven ability to independently manage multiple projects, make strategic decisions, and deliver results under tight deadlines.
• Demonstrated ability to translate strategic goals into actionable digital plans that drive measurable outcomes.

Preferred Qualifications

• Bachelor's degree in communications, graphic design, marketing, or a related field.
• Experience working in coalition or movement spaces.
• Familiarity with accessibility standards for digital content.
• Fluency in Spanish.
• Experience with motion graphics (Adobe After Effects).

Skills

• Natural storyteller who can turn policy and legal work into stories people connect with, across formats and platforms.
• Strategic thinker who can connect digital tactics to organizational mission and campaign goals.
• Highly collaborative with the ability to work effectively across teams, including with colleagues at all organizational levels and with external stakeholders and coalition partners.
• Exceptional attention to detail in design, proofreading, and accuracy of information.
• Highly organized, with the ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment.
• Proactive communicator who responds in a timely manner to requests and follows through on commitments.
• Diplomatic and adaptable, with a steady approach to shifting priorities and urgent communications needs.
• Strong belief in the ACLU of Maryland’s mission to uplift the humanity of every Marylander.

Pay

$85,000 – $100,000 per year.

Work Environment

• Hybrid remote work environment.
• On-site environment is a professional office.

Physical Demands

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent written and verbal communication.
• Frequent and extended periods of standing and sitting.
• Visual activity for extensive reading, preparing, and analyzing information, and viewing a computer terminal.

Travel

Occasional travel may be required.