Digital Communications Specialist, Dean's Office - Georgetown University College of Arts & Sciences

About the role

Georgetown University comprises two unique campuses in the nation’s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.

Responsibilities

• Develop and implement strategic plans and tactics to drive awareness and engagement through targeted creative, compelling and branded digital content.
• Support the College’s storytelling and engagement efforts by utilizing multiple forms of communication, including, but not limited to, social media, web, multimedia and other emerging communication platforms.
• Ensure collaboration and communication with other College and University departments, coordinate and collaborate with other communications specialists on tasks to ensure satisfactory and timely completion of promoting news and events.
• Leverage high-quality content and report on metrics to build brand awareness and drive engagement.

Requirements

• Bachelor's degree
• 3-4 years of full-time experience in content marketing or digital media marketing within higher education/non-profit
• Experience in drafting ad copy and sponsored content
• Experience creating content suitable for a social audience; excellent grasp on current popular culture and the College student demographic
• Able to handle multiple projects in a busy remote office environment
• Excellent interpersonal skills, service orientation, and ability to handle situations with diplomacy and a professional demeanor at all times
• Proficiency in Google Analytics and knowledge of social media management apps/software
• Proficiency in all Microsoft Office programs required; knowledge of Adobe Creative Suite preferred
• Wordpress experience and MailChimp experience required, Marketing Cloud experience helpful

Qualifications

• Bachelor's degree
• 3-4 years of full-time experience in content marketing or digital media marketing within higher education/non-profit
• Experience in drafting ad copy and sponsored content
• Experience creating content suitable for a social audience; excellent grasp on current popular culture and the College student demographic
• Able to handle multiple projects in a busy remote office environment
• Excellent interpersonal skills, service orientation, and ability to handle situations with diplomacy and a professional demeanor at all times
• Proficiency in Google Analytics and knowledge of social media management apps/software
• Proficiency in all Microsoft Office programs required; knowledge of Adobe Creative Suite preferred
• Wordpress experience and MailChimp experience required, Marketing Cloud experience helpful

Skills

• Google Analytics
• Social media management apps/software
• All Microsoft Office programs
• Adobe Creative Suite
• Wordpress
• MailChimp

Benefits

The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is: $47,586.00 - $87,558.13. Compensation is determined by a number of factors including, but not limited to, the candidate’s individual qualifications, experience, education, skills, and certifications, as well as the University’s business needs and external factors.

Pay

The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is: $47,586.00 - $87,558.13. Compensation is determined by a number of factors including, but not limited to, the candidate’s individual qualifications, experience, education, skills, and certifications, as well as the University’s business needs and external factors.

Schedule

This position has been designated as Telework. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position’s mode of work designation. Complete details about Georgetown University’s mode of work designations for staff positions can be found on the Department of Human Resources website: https://hr.georgetown.edu/mode-of-work-designation.