Digital Communications Manager (Cannabis Industry)

E-mail and Lifecycle Communications

• Owns B2B and B2C e-mail communications including but not limited to: New product launches, Merchandise releases, Territory launches, Brand and lifestyle newsletter
• Organize, segment and maintain e-mail lists by audience, market and engagement
• Develop e-mail list growth strategies and plans via all digital channels
• Write and edit e-mail copy to ensure clarity, brand voice and effectiveness
• Build and manage e-mail flows: Welcome & On-boarding, Launch sequences, Back-in-stock notifications, Event and merchandise follow-ups
• Manage cadence, frequency and deliverability of best practices

Social Operations & Campaign Planning

• Plan and manage digital content calendars aligned with product launches, New market expansions, Merchandise drops and brand moments
• Cook up and coordinate messaging across e-mail, web and social channels
• Brief internal designers and video teams on content needs and timelines
• Ensure message consistency across all digital touchpoints

Product Launch & Market Communications Support

• Support product and market launches with clear communication plans
• Customize messaging by territory and audience
• Partner with sales, distribution and operations to align timing and availability
• Create internal launch briefs to keep teams aligned

Web Content Direction

• Own messaging and content direction for homepage updates, Product and collection pages, Merchandise drops, Campaign landing pages
• Work with design and web teams to plan and execute updates

Strategy, Optimization & Coordination

• Monitor engagement metrics and optimize messaging over time
• Maintain Claybourne Co's digital voice and messaging standards
• Coordinate with external agencies handling paid media and SEO
• Ensure brand consistency across owned digital channels