Digital Communications Director

Responsibilities

• Supervise and lead a robust team of digital media strategists and creatives, including social media strategists, photographers, videographers, and graphic designers operating at senior and junior levels.
• Ensure the highest standard of quality for all content and achieve consistent success and growth across Mayor Wu’s social media channels, including Instagram, TikTok, Bluesky, Facebook, YouTube, and Reddit.
• Work closely with the Chief of Communications and the Mayor to set high-level goals and strategy in alignment with the administration’s priorities and policies.
• Direct an innovative, authentic, values-driven social media strategy that elevates our presence with dynamic content that aims to engage all of Boston’s residents.
• Provide constructive feedback, final edits, and approvals on social copy, graphics, and videos.
• Develop and drive an effective social media calendar delivering content reflective of the work of the Mayor and City departments.
• Partner with City departments on short- and long-term digital communication projects that engage, help, inform, educate, and entertain Boston residents.
• Represent the Digital Team in internal and external meetings and drive strategy across the City of Boston aligned with the Mayor’s priorities.

Requirements

• Six (6) years of experience working in digital communications, including social media and/or online marketing, preferably with a focus on progressive government and/or campaign communications.
• A bachelor’s degree in a related field is preferred and may be substituted for two (2) years of experience.
• A master’s degree in a related field may be substituted for three (3) years of required experience.
• Advanced knowledge of Adobe Creative Suite, specifically: Photoshop, Illustrator, Premiere Pro, and After Effects, or comparable professional creative software.
• At least two (2) years of experience supervising creative, digital, and/or communications teams, building and providing constructive feedback on graphic design, video production, and platform strategy, and with a leadership style focused on worker growth and development.
• Admin-end mastery of social media platforms, specifically: Instagram, TikTok, Bluesky, Facebook, YouTube, and Reddit.
• Experience in monitoring and interpreting social media engagement and analytics informs digital strategy.
• Knowledgeable of different constituent groups and neighborhoods across the City of Boston.
• Familiarity with growing and enforcing brand guidelines.
• Ability to work in a fast-paced environment and navigate rapid-response situations, including availability on evenings and weekends as needed.
• Strong oral and written communication skills, with experience working closely with and understanding the voice of a single principal.
• Detail-oriented and deadline-oriented, with strong organizational and planning skills.
• Multilingual preferred.
• Experience with managing projects, deadlines, calendars, and short- and long-term communications timelines.
• Experience with photography and video recording equipment, such as DSLR cameras, lenses, tripods, microphones, gimbals, and more, is preferred.

Benefits

Boston Residency Required

Terms: Union/Salary Plan/Grade: Non-Union/MM2-11 Hours per week: 35