Digital Communications and Marketing Coordinator

Digital Communications and Marketing Coordinator

Job Summary

The Digital Communications and Marketing Coordinator position at RiverStone Health researches, prepares, and posts content on RiverStone Health digital platforms, creates and edits photos and videos to support organizational communication, and creates and edits digital and print design products for marketing and communications.

• Creates and edits photos and videos to support organizational communication
• Create and edit digital and print design materials for internal and external marketing and communications
• Write, edit, and distribute monthly community newsletter and quarterly patient newsletter
• Review text, design, and images in marketing and other communications documents for accuracy, readability, professional design, and RiverStone Health brand standards
• Develop marketing and communication plans, strategies and reports, pay special attention to target audiences and special populations
• Develop and maintain positive relationships across the organization
• Monitor media reports and maintain a media tracking log
• Prepare media/social media logs for departments as needed for grant deliverables
• Respond to media inquiries and connect media with appropriate subject matter experts
• Maintain and respond to online reviews and questions on our digital platforms, including Social Media
• Attend meetings, workshops, and training sessions and review publications and audio-visual materials to become and remain current of principles, practices, and new developments in assigned work areas
• Report current and potential concerns to the supervisor and relevant stakeholders, and recommend process improvements to enhance operational effectiveness

Essential Functions/Major Duties And Responsibilities

Essential Functions:

• Research, prepare, post, and update content on RiverStone Health digital platforms (website, social media, email, and NixPlay)
• Create and edit photos and videos to support organizational communication
• Create and edit digital and print design materials for internal and external marketing and communications
• Write, edit, and distribute monthly community newsletter and quarterly patient newsletter
• Review text, design, and images in marketing and other communications documents for accuracy, readability, professional design, and RiverStone Health brand standards
• Create, test, and implement effective communication strategies attentive to target audiences and diverse populations
• Monitor media reports and maintain a media tracking log
• Prepare media/social media logs for departments as needed for grant deliverables
• Respond to media inquiries and connect media with appropriate subject matter experts
• Maintain and respond to online reviews and questions on our digital platforms, including Social Media
• Attend meetings, workshops, and training sessions and review publications and audio-visual materials to become and remain current of principles, practices, and new developments in assigned work areas
• Report current and potential concerns to the supervisor and relevant stakeholders, and recommend process improvements to enhance operational effectiveness

Non-Essential Functions/Other duties as assigned

• Perform other duties as assigned in support of RiverStone Health’s mission and goals

Education And Experience

• Minimum Qualifications: Five years of marketing/communications experience, Photography and graphic design experience, Experience in Adobe Creative Cloud Suite, Experience in WordPress, Experience managing social media, including creating and scheduling content, and monitoring performance strategies across multiple platforms. Any combination of experience and training which provides the equivalent scope of knowledge, skills, and abilities necessary to perform the work.
• Preferred Qualifications: Bachelor’s degree in communications, marketing, journalism, or related field, Experience working with non-profit or government jurisdictions.

Knowledge, Skills, And Abilities

• Computer literacy, in Microsoft Office Suite, WordPress & Adobe Creative Suite
• Knowledge of modern office procedures, practices, and equipment
• Ability to display non-judgmental and empathetic listening skills
• High degree of detail-oriented skill level
• Knowledge and understanding of protected sensitive patient health information (HIPAA) and confidentiality
• Ability to work collaboratively and maintain a positive work environment
• Ability to perform job duties with integrity and innovation to ensure completion and a high level of quality
• Excellent communication skills to ensure efficiencies and quality customer service
• Creative thinking and problem-solving skills
• Ability to clearly convey ideas and concepts to a variety of audiences
• Proven team-player, communicating and coordinating regularly with others to maximize effectiveness and efficiency of organizational operations and activities
• Knowledge and experience in using multiple social media platforms

Physical Demands And Working Conditions

• Work is mainly performed on a computer up to 8 hours per day
• Schedule may include some night and weekend hours
• Occasional day travel required where expected to drive a vehicle which requires sitting, seeing and reading signs, traffic signals, other vehicles, etc.
• Travel occurs in all weather conditions, including extreme heat and cold
• Events may take place either indoor or outdoor and may be exposed to weather conditions, including heat and cold
• Ability to lift and carry up to 30 pounds
• Create and maintain a safe/secure working environment by adhering to safety, security, and health requirements

Freedom To Act & Decision Making

• Uses independent judgment when determining best social media content
• Communications & Networking: Daily written and verbal communication with RiverStone Health staff and external sources

Budget & Resource Management

• None