Digital Communications and Brand Manager- Boise, ID

About the role

The Simplot Company is seeking a dynamic and experienced Digital Communications and Brand Manager to support brand growth, reputation management, and public relations across digital platforms. This position sits within the Company’s Global Communications and Brand team and is responsible for managing the global social media strategy, media monitoring, and reporting.

Responsibilities

• Help implement the Company’s social media strategy, campaigns, and content calendars to build engagement and support broader communication objectives.
• Monitor and measure the effectiveness of digital platforms and report analytics that drive key initiatives and Company objectives.
• Use media monitoring tools and analyze analytics to provide actionable insights and leadership reports.
• Research and identify emerging technologies that can enhance digital communication efforts.
• Manage multiple digital platforms and advise on the adoption of new digital tools and platforms to stay ahead of industry trends.
• Align social strategy with the Company’s brand identity and broader content initiatives.
• Collaborate with cross-functional teams and social media managers representing different areas of the business to assist with digital content decisions and approval.
• Edit and review social media plans, content, and broader communications materials to effectively execute on project deliverables.
• Create channel-specific social media content for Simplot’s social platforms.
• Produce, edit, and publish weekly content that aligns with the Company’s strategic goals.
• Assist communications and public relations activities through the development and execution of social media campaigns.
• Support the development and production of photo/video assets to be leveraged across social media channels.
• Research and analyze new platforms, trends, and social media industry opportunities.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years’ experience in social media and/or marketing and communications for a large and diverse company.
• Experience with media monitoring platforms and reporting.
• Demonstrated experience with a variety of social media platforms and their respective content best practices.
• Experience in creating and implementing successful social media strategies.
• Proficiency in digital analytics and optimization tools.
• Proficient using multi-social posting programs such as Hootsuite.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to develop engaging content.
• Strong project management skills.
• Knowledge of public relations and media strategies.
• Data-driven mindset with the ability to translate insights into actionable strategies.
• Experience with a large multi-national or global organization.
• Experience with photography, video editing, and/or graphic design.

Location: Simplot Headquarters - Boise, Idaho. Travel required: less than 10%.