Digital Commerce Director - North America

Responsibilities

• Own digital commerce strategy and performance within Marketing across North America markets, translating the global vision into region-specific strategies aligned with brand, customer, competition, and business priorities
• Direct regional implementation and execution across Digital Strategy and Performance Marketing, ensuring alignment and accountability across SEO, SEM, programmatic, email, mobile, affiliates, and partnerships
• Lead a high-performing team responsible for executing digital commerce initiatives across lines of business including reservations, sales, and lead generation across North America
• Manage and optimize the North American digital commerce budget, tracking KPI’s and determining investment based on channel performance, market conditions
• Establish and drive strategic frameworks for North American testing, personalization, and optimization roadmaps, using A/B testing and customer data to improve end-to-end digital journeys
• Build and manage North American digital channel strategies across SEO, SEM, programmatic, email, mobile, affiliates, and partnerships to strengthen commerce effectiveness and growth
• Collaborate with Operations and IT to ensure digital commerce initiatives are regionally executable, scalable, and integrated with systems, processes, and customer touch-points
• Partner with North American Marketing and Content teams to ensure digital experiences, messaging, and campaigns are aligned to regional customer needs and drive measurable engagement
• Manage regional agency and vendor relationships, ensuring delivery against performance expectations and alignment with North American and broader global objectives
• Leverage data and analytics to monitor digital performance, identify trends, and deliver clear, data-driven insights and business impacts to North American leadership to guide regional decision-making
• Ensure North American compliance with data privacy, digital security, and regulatory requirements, adapting practices to regional standards and risk considerations
• Monitor regional market trends, competitor activity, and emerging technologies, recommending adjustments that strengthen North American digital commerce capabilities and performance
• Provide clear, data-driven reporting and insights to North American leadership, translating performance into business impact and guiding ongoing optimization efforts

Qualifications

• Bachelor’s Degree in Marketing, Business, Technology, or other applicable field
• 10+ years of Digital Commerce or Marketing experience
• 5+ years experience managing leaders and high-performing teams across complex organizations
• 5+ years of strong experience in digital performance channels, commerce platforms, and marketing technology ecosystems
• 5+ years of strategic marketing experience across B2C and B2B channels, including SEM, email, organic search, and display
• 5+ years of agency management experience, including planning and tactical development, budget development, and optimizing annual budgets