Digital Category Merchandising Analyst
TAFF Inc · Atlanta, GA · 1 wk ago
MarketingFull-time
Key Responsibilities
- Support execution of digital merchandising strategies across B2B and B2C channels
- Analyze category performance and provide data-driven insights and recommendations
- Optimize online assortment, pricing, availability, and product presentation
- Partner with product, pricing, promotions, and operations teams to drive online sales growth
- Monitor and improve conversion rates, search performance, and customer experience
- Identify cross-sell and upsell opportunities to increase attachment rates
- Leverage analytics tools to track KPIs, campaign performance, and customer behavior
- Assist in building and executing omnichannel merchandising and GTM plans
- Conduct competitive analysis and support continuous improvement initiatives
- Collaborate with engineering and catalog teams to ensure accurate and optimized site experience
Required Qualifications
- 5+ years of experience in digital merchandising or eCommerce, with 2+ years in B2B eCommerce
- Strong understanding of online merchandising, assortment planning, and pricing strategies
- Experience with analytics tools (Google Analytics, Adobe Analytics, Power BI, etc.)
- Ability to analyze data and translate insights into actionable business decisions
- Strong communication and stakeholder management skills
- Detail-oriented with strong problem-solving and execution capabilities