Digital Brand & Reputation Specialist

Essential Functions

• Manage and optimize Beztak’s reputation management platform ecosystem
• Utilize platform recommendations and analytics to improve online visibility and brand performance
• Oversee review solicitation and response strategies across property and corporate accounts
• Leverage AI-assisted tools to craft thoughtful, brand-aligned responses to customer reviews
• Ensure listings accuracy and optimization across all digital directories and local search platforms
• Support AEO and local search optimization initiatives
• Partner with internal teams and external creative partners to oversee visual and branding initiatives
• Provide quality control and creative oversight on marketing and visualization projects
• Monitor trends, platform updates, and emerging best practices related to reputation management and digital presence
• Operate a company vehicle or personal vehicle to perform job duties. Must be willing and able to drive for work-related purposes
• Work in a high-pressure environment, interacting with difficult customers/vendors, handling urgent matters, resolving conflicts, having effective interpersonal skills

Personal Qualities

• Customer Service Orientation – extends to both internal and external customers
• Strong project management skills
• Collaborative mindset
• Confident and dynamic personality

Qualifications and Education

• Degree in Marketing, Digital marketing, Communications, Advertising, Public Relations or similar
• 2-3 years of experience in digital marketing and presence, reputation management, or local search optimization
• Experience with platforms such as Birdeye, Reputation.com, Yext, SOCi, or similar tools strongly preferred
• Familiarity with AI-assisted marketing and customer engagement tools
• Strong understanding of:
• online reputation management
• local SEO/listings management
• customer review strategy
• digital brand consistency

Exceptional Written Communication and Editorial Judgment

Exceptional written communication and editorial judgment

Organizational Skills and Attention to Detail

Strong organizational skills and attention to detail

Ability to Manage Multiple Properties/Accounts and Prioritize Effectively

Experience in managing multiple properties/accounts and prioritizing effectively

Experience in Multifamily, Hospitality, Franchise, Retail, or Multi-Location Marketing Environments

Experience in multifamily, hospitality, franchise, retail, or multi-location marketing environments is a plus

Creative Eye and Ability to Oversee Visual/Branding Initiatives Without Serving as the Primary Designer

Creative eye and ability to oversee visual/branding initiatives without serving as the primary designer

Beztak Perks & Benefits

• 401(k) with an employer match for every dollar contributed, up to 6% of eligible compensation
• Generous Paid Time Off in addition to paid company holidays and a “Float” Holiday to celebrate a day or holiday that you hold special
• Life Insurance, provided at no cost to the employee
• Five medical plan options – several including a Health Savings Account with an employer contribution
• Employee Assistance Program – free, and confidential services for a variety of needs: counseling, pet care, financial services, vacation planning, and more!
• Employee Referral Program
• Tuition Reimbursement Program