Digital and Social Media Manager | Wings Event Center | Full Time

About the Role

The Kalamazoo Wings Digital & Social Media Manager will serve a leading role in developing and executing the organization's strategy across all social media platforms and the team's official website. This position leads publishing processes, website management, community content management, and analytics tracking related to digital platforms. The ideal candidate will collaborate with the Public Relations Director to develop reporting systems that improve decision-making and maximize the organization's digital strategy.

The role involves creating and curating content from multiple sources to build industry-leading digital experiences across all platforms. The candidate will serve as the primary publisher and community content manager for the K-Wings' social media channels and official website.

Responsibilities

• Lead day-to-day publishing across all K-Wings social media platforms and the official team website
• Build and manage a year-round digital content calendar that drives engagement and storytelling
• Create, publish, and optimize content across X, Instagram, Facebook, TikTok, and emerging platforms
• Manage real-time game day and event coverage, including highlights, photos, graphics, and live updates
• Monitor trends and platform activity to identify timely content opportunities
• Engage directly with fans across all platforms through comments, messages, and mentions
• Collaborate with players, hockey operations, marketing, and creative staff to produce integrated content
• Work with the Public Relations Director to align reporting, strategy, and overall digital direction
• Identify and execute collaboration opportunities with partner accounts, sponsors, and external creators to expand reach

Requirements

• 3+ years of experience in social media, digital media, or content creation
• Bachelor’s degree or equivalent professional experience
• Strong understanding of major social platforms and digital content strategy
• Experience managing brand accounts in a fast-paced, real-time environment
• Proficiency with Adobe Creative Suite or comparable content creation tools
• Strong photo, video, and digital editing skills
• Excellent written, verbal, and storytelling abilities
• Motivated attitude and professional appearance
• Ability to work nights, weekends, holidays, and all K-Wings home and away games as needed

Benefits

• Medical/Dental/Vision (Full-Time option)
• 401K with 100% match up to 3% (Full-Time option)
• Parental Leave Program (Full-Time option)
• Robust Employee Assistance Program providing a wide range of services including up to 7 free counseling sessions per year
• Health and Wellness reimbursement up to $600 annually for items like massages, gym memberships, running shoes, etc.
• Shift meal provided per day
• 10% Discount on GHG outlets
• Discounted hotel rates at Choice Hotels Worldwide

About the Company

• One of the Nation's 101 Best and Brightest Companies to work for
• Opportunity to work with a Front Office team that is fun, high-energy, and passionate about providing a memorable guest experience
• Environment that encourages growth and development