Digital Analyst II, short-term freelance

INNOCEAN USA, a full-service advertising agency located in Huntington Beach, is seeking a freelance Digital Analyst II to join our Kia team! This is a contract role starting ASAP through 1/29/27. We are a hybrid workplace, x3 days week in-office. Candidates MUST be local to SoCal. We are seeking a data science-oriented Digital Analyst to support our digital analytics and data engineering team in collecting, validating, and reporting on website performance and working with media data. Looking for a candidate who lives in the data, not just the dashboard - focused on using data to generate insights and power data-driven decisions across the business for our client. You will work with a team of analysts and engineers responsible for collecting, ingesting, monitoring, measuring, and improving the health and performance of our digital channels, while supporting the transformation layer that turns raw event data into trusted, analysis-ready datasets. If you've ever fixed a report by fixing the table behind it, this is your role. The Digital Analyst II will work closely with senior analysts, directors, strategists, and cross functional partners to ensure accurate data collection and clear reporting that drives insights. ESSENTIAL DUTIES/RESPONSIBILITIES:Analysis & InsightAnalyze channel performance metrics, identify trends, and support data-driven decisions to improve resultsTranslate raw data into clear, actionable recommendations for stakeholders and strategy partnersSupport ad hoc analysis requests and presentation preparation for internal teams and clientsData Engineering & ModelingWrite performant SQL to process large event-level datasetsContribute to data architecture, including scheduled jobs, workflows, and basic orchestrationImplement data quality checks, freshness monitoring, and validation logic so problems surface before stakeholders finds themPartner with senior level data engineers on ingestion, table design, and access patterns; support the layer between raw data and reportingReporting & Data HygieneBuild and maintain recurring reports and dashboards using Google Analytics 4, BigQuery, Databricks SQL, Looker, Tableau, or similar platformsDocument definitions and metric logic so the business trusts a single source of truthPartner with internal teams to understand reporting needs and measurement goals REQUIREMENTS:3-6 years of experience in web analytics, digital marketing analytics, or data analysis, with meaningful exposure to data engineering or analytics engineering workStrong SQLWorking proficiency in a coding language for analysis and data processingHands-on experience with Databricks, or a clear willingness to ramp quickly - notebooks, Delta Lake, SQL warehouses, and scheduled jobsProficiency in marketing analytics tools (Google Analytics 4, Adobe Analytics), including querying GA4 exports in BigQuery or a lakehouse environmentProficiency in data visualization tools (Looker, Tableau, Power BI, Data Studio)Strong analytical and problem-solving skillsStrong attention to detail and genuine care about data accuracy and qualityClear written and verbal communication skills PREFERRED QUALIFICATIONS:Experience with Delta Lake, Unity Catalog, or Databricks WorkflowsStrong knowledge of statistical analysis, hypothesis testing, regression, and predictive modelingExperience with incrementality testing, media mix modeling, or attributionExposure to tag management systems (GTM)Cloud platform familiarity (AWS)Solid understanding of digital marketing concepts (media, SEO, site performance, funnels)Working knowledge of HTML, JavaScript, or how websites functionAgency or multi-stakeholder environment experience BENEFITS:Access to our health benefitsPaid sick days401k matchOn-site BaristaBeautiful campus across from the Pacific Ocean Salary range: $100,000 to $110,000Pay is dependent upon several factors including but not limited to: years of experience, client, training, and transferable skills. Who are we? We are a global brand growth company, independent in spirit, built on one belief: if it doesn’t move people, it won’t move business. So, we go where others don’t. Deep inside human life. Closer to what people think, feel, value, and do. We’ve built the tools and methods to get there and stay there. The closeness is our advantage. That’s where momentum and growth live.