Digital Advertising Specialist (Independent Contractor)
Objectives
- Increase brand awareness, engagement, and conversions through digital advertising.
- Optimize ad spend for maximum ROI.
- Implement data-driven ad strategies.
- Align advertising efforts with overall campaign marketing goals across ITHAKA’s portfolio of products and services.
Scope of Services
Strategy and Planning
- Conduct market research and gain an understanding of the organization’s brands, products, services, and marketing objectives.
- Support definition of target audiences and buyer personas.
- Identify digital advertising opportunities aligned with business goals.
- Identify metrics for campaign measurement.
Campaign Development and Execution
Paid search advertising (Google Ads)- Develop and refine paid search strategies aligned with JSTOR’s mission and goals.
- Manage and optimize ITHAKA’s Google Ads account, including Google for Nonprofits grant utilization.
- Conduct keyword research to inform high-performing ad copy.
- Monitor and optimize budget pacing, bid strategies, and audience targeting.
- Strategize and execute LinkedIn ad campaigns tailored to ITHAKA’s audiences.
- Manage audience segmentation and targeting to improve engagement.
- Consult on compelling ad copy and collaborate on creative assets.
Optimization, Performance Tracking, and Reporting
- Monitor ad performance and make real-time adjustments to improve campaign performance.
- Conduct A/B testing on copy, creative, and targeting.
- Optimize and deliver regular performance reports on key metrics such as impressions, clicks, CTR, audience engagement, conversions, CPC, and ROAS, and surface insights to continually refine campaigns.
- Manage budgets and adjust bids based on performance insights.
- Deliver insights and recommendations for continuous improvement.
Collaboration and Compliance
- Effectively communicate and collaborate with internal teams and stakeholders, ensuring seamless coordination.
- Ensure all ads meet platform guidelines and industry best practices.
- Stay updated on digital advertising trends and algorithm changes.
- Be a self-starter with a high level of accountability and the ability to manage projects independently and meet deadlines in a remote work environment.
Deliverables
- Digital advertising implementation plan.
- Optimized campaigns and recommendations for scaling.
- Ad creative (copy, graphics, videos) in partnership with digital marketing and creative teams.
- Performance reports with actionable insights.
Timeline and Milestones
- Engagement begins upon execution of the contract/SOW.
- The contract operates on a month-to-month basis, with regular evaluations to assess effectiveness and alignment with business needs.
Work Authorization and Sponsorship
ITHAKA is not currently considering candidates who require any type of immigration sponsorship (additional work authorization or permanent work authorization), now or in the future, in order to work in the United States.
Compensation
The starting pay for this freelance position ranges from $75 to $100 per hour. Hourly pay may vary with job-related knowledge, skills, and experience.
Timeline
Engagement begins upon execution of the contract/SOW.
Work Authorization and Sponsorship
Work for ITHAKA We are committed to our organizational values of belonging, evidence, speed, teamwork, and trust. We take seriously the need for everyone to feel welcome. Belonging is one of our core values, and it shows in our vibrant culture. People from a wide range of backgrounds work at ITHAKA, and we believe that unique perspectives help us realize new insights and build better solutions.
Equal Opportunity Employer
We invite you to read our Equal Employment Opportunity Statement. ITHAKA cares about your privacy, learn more about our Applicant Privacy Notice.