Digital Advertising Specialist
Location: Hybrid • Department: Digital Marketing • Reports To: Senior Digital Marketing & Analytics Lead – B2B Performance (Global) • Type: Full-Time
About the role
We are looking for a hands-on Digital Marketing Executive to build, run and optimize our paid digital campaigns and keep our performance reporting sharp, current and trusted. This is a delivery-focused role at the heart of the Digital team. You will be in the platforms daily, building and managing LinkedIn, Google and programmatic campaigns for huge technology brands and household names, and out of them just as often, pulling the numbers together, spotting what is working, and telling the wider business what it means. You will also be the connective tissue between campaigns and the teams who feed them, coordinating creative, landing pages and assets through Wrike so activity launches on time and to standard. You will work closely with the Senior Digital Marketing & Analytics Lead, who will set the strategic direction and support your development. The ideal candidate is curious about data, meticulous about execution, and keen to grow into a broader performance marketing career.
Responsibilities
- Campaign Build & Activation: Build, launch and manage paid digital campaigns across LinkedIn Ads, Google Ads (Search, Display, Video) and programmatic platforms.
- Set up campaigns correctly from the ground up: audience targeting, bidding, budget pacing, conversion tracking, UTM tagging and naming conventions.
- Monitor live campaigns daily for delivery, spend pacing, disapprovals and anomalies, and act quickly when something needs fixing.
- Support paid social and display activity as required, ensuring campaigns ladder up to funnel objectives across awareness, demand generation and conversion.
- Maintain accurate campaign trackers covering budgets, flight dates, audiences and creative versions.
- Performance Reporting, Insight & Optimisation: Produce regular performance updates (