Digital Advertising Associate

Key Responsibilities

• Campaign Strategy & Management
• Design, launch, and manage digital and traditional advertising campaigns across multiple platforms (Meta, Google Ads, YouTube, X, LinkedIn, Reddit, Twitch, audio, programmatic DSPs, and terrestrial media).
• Develop budgets and paid media plans; monitor performance to ensure delivery of key metrics.
• Manage audiences, targeting, creative assets, and tracking systems to optimize performance.
• Creative Development & Optimization
• Write and refine ad copy; collaborate with vendors and staff to produce engaging creatives.
• Build and optimize action pages to drive list growth, conversions, and lower cost-per-lead.
• Leverage retargeting and segmentation to increase retention and campaign effectiveness.
• Implement new tracking and reporting methods to enhance performance insights.
• Cross-Departmental Collaboration
• Partner with program and campaign teams to align advertising with organizational priorities (e.g., voter registration, siting & permitting, clean energy acceleration, IRA defense, workforce development, and white-label initiatives).
• Support the development team with funder collateral, including campaign impact reports and presentations.
• Cook with communications and compliance teams to ensure proper C3/C4 activity reporting.
• Data, Insights & Innovation
• Monitor and analyze KPIs; provide actionable recommendations for optimization.
• Research and test innovative strategies to expand reach, engagement, and efficiency.
• Stay current on audience sentiment, platform innovations, and industry trends.

Qualifications

• Minimum Qualifications
• 3 plus years of experience in the digital marketing or digital organizing field
• Strong analytical skills with the ability to set priorities, and complete work and meet deadlines with minimal supervision
• Strong Excel or Google Sheets skills
• Self-starter with strong organizational skills and creativity and can take big-picture strategy and couple it with strategic implementation.
• Familiarity with digital tools (eg. GSuite, Slack, Canva, Jira, etc.)
• Desired Qualifications
• Experience building, managing, and evaluating paid advertising campaigns within Facebook Ads Manager and Google Ads
• Experience working with Google Tag Manager, Facebook Pixel, and other event-tracking mechanisms
• Copywriting experience
• Graphic design experience

Job Summary

Position Details

• Anual salary range: $70,000-80,000, commensurate with experience
• Generous benefits include: Medical, Dental, Vision, 403b retirement savings plan, Vacation, Sabbatical, Paid Parental Leave, 2 Floating Holidays, 2 Community Service Floating Holidays, sick time, two weeks of full-staff time off (July 4 week and Christmas-New Years week) and 13 observed holidays
• GoodPower is an equal-opportunity employer that highly values staff diversity
• Location: Remote

Application Guidelines

GoodPower is an equal-opportunity employer that highly values diversity, equity, and inclusion and views the climate crisis as a social justice crisis. People who identify as Black, Indigenous, and People of Color (BIPOC), people who experience gender oppression, people with disabilities, and people who identify as members of the LGBTQIA+ community are particularly encouraged to apply.