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Jobs · Marketing · Massachusetts

Digital Advertising and HubSpot Specialist

Market Mentors, LLC · Springfield, Massachusetts Metropolitan Area · 1 mo ago
On-siteMarketingFull-time

About the role

We are a dynamic and growing advertising agency with a fun, hard‑working culture and both national and international clients. We seek a digital advertising specialist with a broad skill set that includes SEM, paid search, Programmatic, CTV/display, and social media advertising, and who knows how to build a brand’s visibility across traditional search and AI visibility. The ideal candidate has a proven track record running comprehensive SEM campaigns — covering paid search, display, video, retargeting, geo‑targeting, paid social, and CTV/streaming — and will support our AI visibility efforts using our proprietary platform, MaxMentor.ai, to strengthen how clients appear across AEO, GEO, and SEO, from keyword and prompt research through strategy and execution. This is a client‑facing role: you will work directly with clients to build media plans and proposals, present strategy, and manage day‑to‑day relationships. Agency experience is a strong plus but not required, and this position is not telecommuting or entry‑level.

Responsibilities

  • Manage and optimize live digital advertising campaigns daily on Google, Facebook, Instagram, YouTube, Spotify, Pandora, Snapchat, and other platforms, including retargeting and display
  • Build media plans and digital proposals, and present AI visibility (AEO/GEO) and SEO strategy to clients
  • Manage digital advertising budgets and improve tracking, reporting, and profitability across AEO, GEO, SEO, and SEM efforts
  • Use MaxMentor.ai to research and develop AEO, GEO, and SEO strategies that identify new market opportunities and strengthen organic and AI‑driven visibility
  • Facilitate HubSpot integrations for the agency and its clients; support Salesforce integrations where needed
  • Manage the build of landing pages for each digital campaign
  • Ensure Google Analytics and Google Ads are properly linked for reporting
  • Serve as a client‑facing point of contact, building trust and managing expectations
  • Maintain expertise in digital advertising, social media, and AI visibility (AEO/GEO) and SEO trends and best practices

Requirements

  • Bachelor’s degree in advertising, marketing, business, communications, or a related field
  • Minimum of 3 years of SEM experience
  • Proficiency in HubSpot CRM required; Salesforce experience a plus
  • Google Ads Certification preferred
  • Agency experience preferred but not required
  • Proficiency in Microsoft Suite and AI tools
  • Strong presentation skills and proficiency across all digital media executions
  • Solid organizational and communication skills, with the ability to manage multiple projects and meet strict deadlines
  • Ability to build rapport with clients and the team, manage relationships and expectations, and troubleshoot conflicts
  • Ability to work independently and cooperatively within a creative, fun team environment
  • Understanding of agency capabilities, vision, and mission, and appropriate use of agency resources and tools

Benefits

  • PTO
  • Health insurance
  • Life insurance
  • 401(k)
  • Fun and creative working environment

Market Mentors, LLC. 155 Brookdale Drive Springfield, MA 01104

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