Digital Ad Trafficker

Daily Tasks

• Traffic, activate, and manage digital display, video, sponsorship, and integrated advertising campaigns across multiple ad-serving platforms
• Configure campaign elements including creatives, ad tags, targeting, tracking pixels, delivery settings, and reporting requirements
• Conduct quality assurance testing to ensure campaigns launch accurately and render properly across devices, browsers, and environments
• Monitor campaign delivery, pacing, inventory utilization, and performance to ensure successful execution and fulfillment of campaign objectives
• Optimize campaigns based on performance data, partner objectives, and key performance indicators while identifying opportunities for improvement
• Collaborate with third-party vendors to implement tracking solutions, troubleshoot integrations, and ensure accurate measurement and reporting
• Generate and distribute campaign reporting while investigating, troubleshooting, and resolving delivery issues, discrepancies, and technical challenges
• Partner with Sales, Account Management, and Operations teammates to translate campaign requirements into successful execution
• Analyze campaign delivery, inventory utilization, and operational performance trends, providing recommendations to improve campaign effectiveness, workflow efficiency, and partner outcomes
• Ensure compliance with platform policies, privacy regulations, industry standards, and brand guidelines
• Integrate AI tools into daily workflows to improve campaign execution, reporting, troubleshooting, operational efficiency, and overall effectiveness while maintaining quality standards
• Serve as a Good Karma ambassador by demonstrating the company's core values: Listen, Be Honest, Follow Through, Work Hard, Overdeliver, and Teamwork

Preferred Knowledge, Skills and Qualifications

• 3+ years of experience in digital advertising, including campaign trafficking and ad operations responsibilities
• Strong understanding of digital advertising fundamentals, including display, video, sponsorship, targeting, measurement, and campaign optimization
• Experience working with third-party ad-serving vendors, tracking technologies, pixels, verification tools, attribution platforms, and reporting systems
• Ability to work independently while collaborating effectively within a team environment
• Sales and partner-facing experience preferred
• Demonstrated use of AI tools to improve workflow efficiency, campaign management, reporting processes, communication, and operational effectiveness while maintaining quality standards
• Strong organizational, analytical, troubleshooting, and problem-solving skills
• Exceptional attention to detail and commitment to executional excellence
• Proficiency with Microsoft Office, Google Workspace (particularly Google Sheets), and AI-powered productivity tools
• Strong written and verbal communication skills
• Strong relationship-building and cross-functional collaboration skills
• Personal accountability, initiative, and willingness to accept and provide feedback

Required Experience

• 3+ years of experience in digital advertising, including campaign trafficking and ad operations responsibilities
• Strong understanding of digital advertising fundamentals, including display, video, sponsorship, targeting, measurement, and campaign optimization
• Experience working with third-party ad-serving vendors, tracking technologies, pixels, verification tools, attribution platforms, and reporting systems
• Ability to work independently while collaborating effectively within a team environment
• Sales and partner-facing experience preferred
• Demonstrated use of AI tools to improve workflow efficiency, campaign management, reporting processes, communication, and operational effectiveness while maintaining quality standards
• Strong organizational, analytical, troubleshooting, and problem-solving skills
• Exceptional attention to detail and commitment to executional excellence
• Proficiency with Microsoft Office, Google Workspace (particularly Google Sheets), and AI-powered productivity tools
• Strong written and verbal communication skills
• Strong relationship-building and cross-functional collaboration skills
• Personal accountability, initiative, and willingness to accept and provide feedback