Digital Acquisitions Lead

Job Summary

Join Barclays as a Digital Acquisitions Lead. Our vision is to redefine the future of banking and help craft innovative solutions. As a Digital Acquisitions Lead, you will focus on driving digital wallet growth and mobile payment adoption, including Buy Now, Pay Later solutions, from an acquisition strategy perspective.

Responsibilities

• Develop, implement, and manage digital marketing platform and channels, including the management of the website, social media channels and marketing technology platforms.
• Collaborate with cross-functional teams, including product marketing, communications, and IT, to ensure alignment of digital marketing efforts with overall business objectives.
• Forecasting and analytical skills with the ability to meet or exceed performance targets.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of marketing technology platforms, where applicable.
• Development and implementation of digital marketing strategies that aligns with the bank's business objectives and are informed by market research, customer needs and competitive landscape.

Requirements

• Experience with digital wallets, Buy Now Pay Later, and mobile payment ecosystems.
• Background in digital acquisitions, ideally with exposure to AI-driven acquisition strategies.
• Strong understanding of financial services and global partnership dynamics.

Qualifications

• Some Other Highly Valued Skills May Include:
• Strong relationship-building skills across global and cross-functional teams.
• High attention to detail and accuracy.
• Comfort working with emerging fintech technologies.
• Ability to navigate and influence in a fast-paced, evolving digital environment.

Benefits

The role is located in our Wilmington, DE office.

Pay

Competitive compensation package.

Schedule

Full-time position.