Digital Acquisition Marketing Specialist

What You’ll Be Doing

• Manage a specific product(s) with the primary goal of acquiring new customers on multiple platforms including but not limited: Meta, Google, Youtube, CTV, Taboola, Outbrain, and others.
• Lead team meetings with the creative teams.
• Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization.
• Lead creative meetings to analyze ad results while also coming up with new ideas for testing.
• Create online sales funnels in Salesforce CRM through record creation and management and keep funnels up to date with new wins.
• Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates.
• Analyze and provide improvements for the customer experience throughout the sales funnel from day one acquisition.
• Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place.
• Collaborate with our internal affiliate team and/or directly with the affiliate and agency partners who advertise for us and make sure that our strict KPIs are met.

Qualifications

• Experience scaling and maintaining ad campaigns while hitting key performance metrics & goals.
• Able to interpret test results to make data-driven decisions.
• Proficient at managing multiple projects and able to organize, prioritize and structure workload.
• Strong mathematical and analytical skills.
• Comfortable with basic image editing softwares.
• Creative thinker who can take constructive feedback.
• Strong interpersonal, verbal and written skills.
• Self-motivated and a team player.
• Confident in leading team calls.
• Passion for pet health.

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.)

• Bachelor’s Degree or equivalent experience.
• Bachelor’s Degree in Marketing.
• 1-3 years of experience in Digital Marketing preferably within Digital Acquisition/ Performance Marketing.
• Experience optimizing sales funnels via A/B testing.
• Experience scaling and maintaining ad campaigns while hitting Key Performance Metrics & goals.
• 3-5 years of Digital Acquisition/ Performance Marketing.
• Direct-to-Consumer experience.
• Experience optimizing/strategizing video ad creatives.

Golden Perks & Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Annual bonus.
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock.
• Learn more.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
• Potential for quarterly KPI bonuses.

Salary Information

The base salary range is $68,400-$91,300, plus bonus potential. The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.