Devices Activation and Engagement Marketing Manager, Platforms and Devices Marketing

About the job

As part of the Platforms and Devices Marketing team (7+ brands including Android, Chrome, Google Play and Pixel), we are motivated to find the best ways for our brands to resonate in culture and engage with our audiences beyond traditional media. Our goal is to create unbreakable consumer relationships while empowering our audiences to speak about us in ways that are authentic, resonant, and ultimately, impactful to our business.

Responsibilities

• Execute culturally relevant and engaging Go-To-Market (GTM) strategies for Devices activation workstreams, ensuring flawless delivery across Brand, Product, and Culture-led marketing initiatives.
• Support the development of the vision and strategy for Devices brand sponsorships and content partnerships by gathering audience data and conducting competitive analysis.
• Manage the day-to-day coordination with agency partners to ensure authentic, resonant, and impactful creative work is delivered on time.
• Adhere to and implement Google's Talent and Influencer process, ensuring all programs are compliant and accurately tracked.
• Contribute to annual Activation and Engagement (A&E) planning strategy and budget management by tracking current spending, preparing performance reports, and providing data-driven recommendations to Brand + PMM Leads.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in digital marketing, communications, PR, or content development supporting brand activations, influencer marketing, or content partnerships.
• Experience with multi-channel marketing campaigns and program managing timelines for cross-functional teams.

Preferred qualifications

• Experience in campaign and media planning from brief to production and post-launch analysis.
• Experience utilizing market research and performance metrics to optimize campaign execution.
• Experience approaching complex problems with a structured, data-informed methodology.
• Experience communicating cross-functionally and managing organizational tasks.
• Background in consumer technology or creative agencies with a focus on activation, influencer, or branded content.

Pay

US: $116000 - $167000 (USD) + 15% bonus target + equity + benefits