Developer Marketing Manager

Role Overview

We're hiring a Developer Marketing Manager to own how developers and technical evaluators discover, learn, and integrate with ID.me's identity platform. You'll be the marketing owner of developers.id.me and docs.id.me — the technical hubs that turn ID.me from a service customers wait on into a platform they configure themselves. You'll partner closely with Product, Engineering, and DevRel to ship the content that turns evaluators into integrators.

Responsibilities

• Developer Portal & Technical Content

  • Own marketing for developers.id.me and the technical documentation experience at docs.id.me — IA, content roadmap, page builds, and ongoing maintenance in partnership with Product and Engineering.
  • Write and ship technical content: quickstarts, integration guides, API reference improvements, sample apps, and code snippets for the modular API suite (Face API, Age Verification, White-Label, Green-Label).
  • Keep documentation, code samples, and version notes in lockstep with product releases — including new self-service capabilities like workflow policies, app-level reporting, and native API configuration.

• Developer Enablement & How-To Materials

  • Build hands-on enablement: tutorials, video walkthroughs, sandbox demos, and reference architectures for common identity workflows (OIDC, OAuth, SAML, SCIM, Enterprise SSO).
  • Translate engineering specs and PRDs into clear, developer-friendly content that respects developers' time and intelligence — turning concepts like Applications, Policies, and the workflow engine into plain-language how-tos.
  • Partner with Solutions Engineering and Support to identify the integration questions developers actually hit — then ship content that answers them before a ticket gets filed.

• Developer Engagement & Growth

  • Drive qualified developer traffic to developers.id.me through community engagement, partnerships, and developer-facing programs.
  • Build campaigns and programs targeting technical evaluators — product managers, eCommerce leads, engineering managers, and compliance officers — in partnership with Field Marketing and Demand Gen.
  • Track funnel metrics from portal visit → sandbox signup → first API call → policy activation → production integration, and report on what's working.

• Platform Launch & Cross-Functional Partnership

  • Co-own technical launches with Product Marketing and PM — release notes, migration guides, deprecations, and the developer-facing pieces of every major launch (Developer Portal, Organizations Platform, modular APIs).
  • Carry the platform narrative — modularity, self-service, configurable workflows — through every developer-facing surface.
  • Serve as the marketing voice in DevRel and developer experience conversations; bring developer feedback back into Product and Engineering.

Qualifications

• 10+ years in developer marketing, technical product marketing, or developer relations at a company shipping API or platform products.

• Technical background — CS or engineering degree, prior engineering or DevRel experience, or a clear portfolio of technical content you've shipped (docs, tutorials, sample apps, dev portals).

• Strong technical writing skills. You can read a PRD, talk to an engineer, and ship a quickstart developers actually finish.

• Hands-on familiarity with at least one modern stack (JavaScript/TypeScript, Python, Go, or similar) and comfort working in code samples and Git.

• Experience owning or significantly contributing to a developer portal, docs site, or technical content program.

• Comfort with developer-funnel metrics: portal traffic, sandbox activation, time-to-first-API-call, integration completion.

• Bachelor's degree or equivalent experience.

• Bonus: previous experience working within a developer ecosystem or developer community.

• Bonus: working knowledge of IAM and identity protocols (OIDC, OAuth 2.0, SAML, SCIM, Enterprise SSO with Entra/Okta), or prior experience marketing identity, auth, CIAM, or security platforms.

Why This Role

ID.me's identity platform powers verification for 170M+ members, 22 federal agencies, and a growing roster of healthcare, State and Education, and commercial brands. The Developer Portal opens that network up to customers as a self-service product, and the developer marketing function is being built from the ground up to support it. You'll have meaningful ownership, runway to grow the function, and a direct line to the VP of Enterprise Marketing along with Product and Engineering leadership.

Pay Range

Mountain View, CA Pay Range: $155,471 - $190,000 USD

Benefits

• Comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.