Designer, Social & Performance Marketing

Key Responsibilities

• Create high-performing creative across Medical Guardian's paid and organic social channels that supports awareness, consideration, and conversion objectives.
• Develop engaging organic social content that aligns with brand voice and drives audience engagement (static, motion, and short-form video).
• Produce a high volume of creative variations tailored to different funnel stages, audience segments, and platform requirements.
• Adapt creative to platform-specific best practices across both paid and organic environments.
• Translate acquisition strategy, audience insights, and funnel-stage objectives into clear, compelling design solutions.
• Optimize creative using performance data and engagement metrics to improve results across all channels.

Performance-Focused Design Systems

• Build and maintain modular performance marketing design systems that enable rapid iteration across multiple funnel stages.
• Adapt brand guidelines to support both brand-forward upper-funnel creative and direct-response lower-funnel execution.
• Ensure creative is scalable, reusable, and optimized for ongoing content production.
• Retouch imagery, edit video, and perform visual enhancements to deliver polished assets.

Brand Alignment & Quality Control

• Ensure all paid and organic creative aligns with brand guidelines, accessibility standards, and quality expectations.
• Execute designs that align with briefs, business objectives, and funnel-specific performance goals.
• Participate in creative reviews and QA to ensure accuracy and consistency.

Collaboration & Execution

• Partner closely with growth, creative, and brand teams to align on campaign objectives, content calendars, and deliverables.
• Present creative work clearly with rationale and iterate quickly based on feedback and performance insights.
• Manage timelines, deliverables, and versioning across multiple campaigns and social channels.
• Support external partners or content creators as needed.

Marketing Creative

• Develop creative assets for landing pages, email, and partner marketing initiatives.
• Support creative for in-house and external print initiatives, such as event materials, pitch decks, and healthcare marketing assets.
• Maintain a deep understanding of Medical Guardian's visual identity across all touchpoints.

Required Qualifications

• 1-4+ years of experience in graphic design, marketing design, or digital creative roles.
• Strong portfolio demonstrating paid and organic social creative work.
• Proficiency in Figma and Adobe Creative Cloud.
• Experience producing static, animated, and video creative for social platforms.
• Strong understanding of brand identity, typography, layout, and visual hierarchy.
• Ability to balance brand storytelling with direct-response performance goals.
• Comfortable receiving feedback and iterating quickly.
• Strong communication skills and ability to clearly articulate creative decisions.
• Familiarity with accessibility standards and digital best practices.
• Bachelor's or Master's degree in Graphic Design, Visual Design, Visual Communication, or a related field preferred.