Design Systems Lead (B2B)- Donut Studios

About the role

We're seeking a Design Systems Lead to lead a new creative team supporting a global enterprise B2B technology client. This role involves establishing visual standards, creative systems, and team workflows, and delivering high-quality, innovative content across various channels.

Responsibilities

• Establish and maintain the creative standards across static design, display advertising, email, HTML5 banners, motion, and digital campaigns.
• Lead and mentor designers and motion designers through creative direction, feedback, and coaching.
• Develop design systems, templates, workflows, review processes, and quality standards for scalable creative production.
• Translate client brand guidelines and campaign objectives into compelling visual concepts, storyboards, and creative direction.
• Ensure creative work remains cohesive, platform-appropriate, and aligned with brand standards while continuously improving the team's output.
• Collaborate with video editors, motion designers, copywriters, creative strategists, project managers, and account teams to execute integrated campaigns.
• Leverage AI-assisted creative tools and workflows to enhance efficiency while maintaining high-quality, brand-right work.

Requirements

• 6+ years of experience in art direction, digital design, or creative leadership in an agency or fast-paced marketing environment.
• Experience leading, mentoring, or managing creative teams and fostering collaboration and growth.
• A portfolio showcasing exceptional work across digital campaigns, display advertising, design systems, email, and motion storyboards.
• Advanced proficiency in Figma and Adobe Creative Suite, with the ability to direct motion design and collaborate effectively with animation teams.
• Experience building scalable creative systems, templates, workflows, and production processes.
• A strong understanding of typography, composition, branding, visual storytelling, and digital design best practices.
• The ability to translate brand guidelines into elevated, platform-specific creative that feels thoughtful and original.
• Excellent communication, collaboration, and presentation skills with experience working across cross-functional teams.
• A proactive, builder mindset with enthusiasm for shaping new processes, teams, and ways of working.

Bonus points

• Experience supporting enterprise technology, SaaS, or B2B brands.
• Experience leading large-scale display advertising or HTML5 banner programs.
• Background in performance marketing or agency creative environments.
• Experience designing for SaaS platforms, digital products, or UI-driven brands.
• Familiarity with AI-powered creative tools and workflows.

Benefits

• Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D
• 401(k) - Employer match
• HSA - Employer contributes
• Flexible Vacation & PTO plan
• Paid Maternity / Paternity
• Paid Holidays
• Remote/Flex day schedule
• Laid back office environment
• The coolest team ;)
• Fun company events & off-sites

Pay

$73,000 - $85,000

Schedule

Full-time