Design Operations Manager, Web Experience

About the role

We’re looking for a Senior/Lead Web Design Producer to own the continuous improvement of our website end-to-end from within the Brand Design team. Our website is the company’s front door: the primary portal and public face for customers, prospects, partners, candidates, and the broader market. This role is responsible for making sure that experience is clear, current, cohesive, and continuously improving for the many different audiences and ICPs who come to the site with different needs, levels of familiarity, and intent.

What you'll do

• Own the website and keep it current
• Drive continuous improvement of the website and keep it up to date, treating it as a living product rather than a set-and-forget asset.
• Refine and elevate inputs
• Fine-tune stakeholder inputs before they ship: sharpen copy, improve information hierarchy and design, and fill quality gaps in whatever way the work requires.
• Uphold and set a consistent bar for brand, voice, accessibility, and visual quality across every page — with the craft ability to make edits directly, not just direct others.
• Define, track, and report on outcomes
• Set up quantitative metrics tied to the website's objectives, and build the tracking and reporting cadence that keeps teams honest against them.
• Consistently review and improve SEO, GEO (generative/AI search), and user-funnel performance, and turn findings into prioritized improvements.
• Build the infrastructure
• Partner with engineering and other teams to design and develop the tooling and infrastructure behind the site — CMS, Analytics tooling, and supporting systems for blog, support/help content, and related surfaces.
• Align teams and messaging
• Bring teams together to shape high-level messaging for design and product updates, so the site tells one coherent story.
• Facilitate the syncs, reviews, and retrospectives that keep cross-functional work moving.
• Connect the content ecosystem
• Ensure tight linkage between the website and adjacent content — blog, podcast, and other channels — so traffic, messaging, and discovery flow cleanly to and from the site.
• Everything in between
• Take on other tasks as needed to move the website and its objectives forward.

What you'll bring

• 7+ years of experience across web operations, digital project management, design production, or a web producer role — ideally owning a company's public-facing website.
• Strong project-management fluency: intake, prioritization, timelines, stakeholder wrangling, and clear status communication.
• A real craft floor. You can independently execute meaningful design and copy edits to a professional standard — comfortable in the design tooling, able to work within an established design system and brand guidelines, and able to write and refine clear, on-voice web copy. You don't need to be the lead designer, but "I only give feedback" is not enough for this role.
• Data fluency: comfort setting up and reading web/analytics data (e.g., GA4, and similar), and translating it into decisions. This role becomes ceremonial without metrics.
• Working knowledge of SEO and GEO best practices, conversion/funnel optimization, and modern CMS platforms.
• Technical literacy to collaborate credibly with engineering on tooling and infrastructure decisions.
• Familiarity with A/B testing, personalization, and QA workflows (brand, accessibility/WCAG, SEO checks pre-launch).
• Experience with mult-language/multi-region localization projects

Nice to have

• Experience standing up or migrating a CMS and building reusable component/template systems.
• Background spanning content strategy and multi-channel content (blog, podcast, video).