Design Director, Resilient & Laminate

Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces, and outdoor environments. Leveraging strengths in design, innovation, and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo, and more. Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $5 billion in annual sales and approximately 18,000 associates worldwide.

Responsibilities

• Own the long-term design vision and strategy for the Residential Resilient & Laminate categories.
• Develop category roadmaps that align with consumer trends, business objectives, and growth opportunities.
• Monitor emerging trends, competitive activity, and consumer preferences to identify future opportunities and innovation spaces.
• Balance consumer insights, market trends, channel needs, regional preferences, sourcing capabilities, and business objectives to create products that win in the marketplace.
• Responsible for eloquent execution of New Product Development and New Product Introduction initiatives and Design KPIs.
• Own the design differentiation strategy across all assigned brands, ensuring each brand has a distinct design point of view, target consumer, and role within the portfolio.
• Create clear separation between brands by avoiding duplicate visuals, color stories, collection concepts, and product positioning.
• Partner with Product and Brand teams to ensure every collection has a compelling design story and a clear reason for customers to choose it.
• Participate in customer visits, dealer councils, Voice of Customer reviews, and market research activities.
• Translate customer insights into actionable product and design strategies.
• Stay closely connected to competitive activity, emerging trends, and evolving consumer preferences.
• Develop a deep understanding of channel-specific and regional design preferences, including Retail, Builder/Multifamily, and Home Center.
• Understand how consumer preferences, competitive landscapes, price points, and aesthetics vary across geographies and channels.
• Apply channel and regional insights to create products and collections that are relevant to specific customers, markets, and growth opportunities.
• Collaborate closely with Product, Marketing, Sales, Innovation, Manufacturing, and Sourcing teams to develop successful product strategies and launches.
• Build strong relationships across the organization and actively seek input from key stakeholders throughout the design and development process.
• Serve as the design leader for the category, aligning teams around a shared product vision and helping drive business growth through design.
• Collaborate with the Design Studio to prioritize future design development, Voice of Customer testing, and regional assortment strategies that support category growth objectives.
• Lead, coach, and develop category collection designers.
• Foster a culture of innovation, collaboration, consumer-focused thinking, and continuous learning.
• Build organizational capability and future design talent.

Requirements

• Bachelor’s degree in Interior Design, Fine Arts, Textile Design, or related field; advanced degree or specialized design certifications desirable.
• 5+ years of product design experience.
• Proven experience in design leadership, preferably in the hard surface flooring, soft surface flooring, or tile industry.
• Strong portfolio showcasing a track record of successful product design and team leadership.
• Excellent collaborative skills to work with cross-functional teams and stakeholders.
• AVA CAD/CAM skills are desired, but not required.
• Experience with brand strategy is preferred and will be an important part of the position.
• Exceptional communication and presentation skills with the ability to work globally.
• Innate aesthetic sense and intuitive understanding of color and design principles.

Competencies

• Deliver Compelling Communication
• Initiate Action
• Drive Execution
• Innovate
• Build Trusting Relationships
• Create Strategic Plan
• Demonstrate Customer Orientation
• Delegate Authority
• Thought Leadership

Schedule

• 8-hour non-rotating shift, starting in the AM.
• Observed calendar days.