Design Director
McAfee · Frisco, TX · 3 wk ago
HybridMarketing$142k/yrFull-time
We are seeking a Design Director to lead the design vertical within Brand Creative Services. This is a player-coach role: you’ll create standout brand work while setting direction, raising craft, and coaching designers to deliver consistently excellent creative across campaigns, lifecycle, and always-on channels.
About The Role
- Lead design concepting and execution across key brand initiatives—integrated campaigns, lifecycle marketing, product storytelling, social, web, and partner channels, delivering work that is modern, distinctive, and unmistakably McAfee.
- Champion and evolve the New McAfee design system and raise craft for the design vertical, developing strong visual systems, layouts, typography, illustration, and brand expression that scale across touchpoints.
- Partner closely with Copy, Brand Strategy, Creative Production, Growth/Lifecycle Marketing, and Product Marketing to translate briefs and insights into clear design approaches and compelling creative.
- Coach, mentor, and review work from designers, providing clear, actionable feedback, creating growth plans, and fostering a culture of excellence, collaboration, and inclusive creativity.
- Operationalize and steward our refreshed brand identity and design system—educating internal teams and agency partners, ensuring consistent application, and evolving guidelines as the brand scales.
- Balance brand-building craft with performance-minded design—using testing and channel insights (e.g., paid social learnings, lifecycle metrics) to iterate and improve creative effectiveness without compromising brand integrity.
- Partner with Creative Production to scope work, align timelines, and ensure deliverables are feasible, on-brand, and on time, supporting a healthy, scalable creative workflow.
- Champion responsible adoption of AI-enabled design tools to accelerate iteration, explore more creative routes, and improve efficiency—while maintaining quality, originality, and brand safety.
- Collaborate with external agencies and freelancers as needed, reviewing work, aligning to guidelines, and ensuring seamless integration with in-house creative.
- Be a company leader for Design by presenting and bringing along E Staff all the way up to the CMO and CEO.
- Be a people leader with more junior designers reporting into you.
Requirements
- 10+ years of experience creating and leading design work across brand and marketing, with a strong foundation in craft and concept. Both in Agencies and Brand side and experience being a people leader.
- Proven ability to set and uphold a high bar for design quality across campaigns and always-on creative, including digital, social, paid media, and lifecycle channels.
- Excellence without ego, highly collaborative, able to work across disciplines and backgrounds, and confident presenting design rationale to senior stakeholders.
- Strong design systems and brand identity experience—able to translate strategy into scalable frameworks and clear guidelines.
- Demonstrated experience mentoring designers and leading through feedback, critique, and hands-on collaboration in a player-coach capacity.
- Growth mindset and curiosity—eager to embrace new tools and platforms (including AI-enabled workflows) to increase speed, iteration, and creative exploration.
- Experience collaborating with agencies and freelancers to flex resources based on campaign cycles; comfortable reviewing work for brand consistency and craft.
A portfolio is required and should demonstrate strong brand systems thinking and end-to-end campaign design across brand and performance channels. Portfolios will be reviewed for both strength in creativity/craft and effectiveness.
Benefits
- Bonus Program
- 401k Retirement
- Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
- Paid Parental Leave
- Support and Community Involvement
- 14 Paid Company Holidays
- Unlimited Paid Time Off for Exempt Employees
- 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year
Pay
The anticipated compensation for this position is USD $141,680.00/Yr. - USD $232,760.00/Yr. depending on experience and qualifications.