Demand Generation Strategist
About the role
Our hospitality-driven real estate brand is growing, and we are seeking hard-working and passionate top talent to grow their careers with us! If you are interested in being a pioneer with AVE as we continue to expand our portfolio of luxury flexible-stay apartment communities nationwide, apply today for an opportunity to join our award-winning team. For four consecutive years, AVE has been ranked in our tier as #1 Apartment Operator in the country, based on resident survey scores through the Kingsley Survey program! The Demand Generation Strategist is responsible for developing and executing AVE's demand generation strategy across our portfolio of communities nationwide. This position drives the top-of-funnel awareness, qualified traffic, and lead generation that fuel occupancy and revenue growth. As the Demand Generation Strategist, you will collaborate closely with the EVP of Marketing Communications and VP of Revenue & Data Strategy to translate market trends and property performance into campaigns that generate demand. You will lead marketing strategy discussions with Property Leadership, coordinate execution through the AVE Marketing Creative Production Team, and partner with Sales Leadership to support B2B partnerships and referral marketing efforts. Your role will be multifaceted, encompassing demand generation and channel mix strategy, campaign planning and calendar management, digital marketing (SEO/GEO/PPC and paid media), conversion rate optimization, performance analysis, and marketing technology. You will manage our digital agencies and own paid media budgets across all AVE markets.
Responsibilities
- Develop and execute AVE's marketing and advertising strategy to drive demand, awareness, and engagement across markets, in collaboration with the EVP of Marketing Communications and VP of Revenue &