Demand Generation Strategist
for each heading only if there is real specific content. Do not repeat job title. Remove boilerplate etc.
We need to parse the posting.
Key content:
- Intro paragraph: "Our hospitality-driven real estate brand is growing, and we are seeking hard-working and passionate top talent to grow their careers with us! If you are interested in being a pioneer with AVE as we continue to expand our portfolio of luxury flexible-stay apartment communities nationwide, apply today for an opportunity to join our award-winning team. For four consecutive years, AVE has been ranked in our tier as #1 Apartment Operator in the country, based on resident survey scores through the Kingsley Survey program!" This is about the role? Could be "About the role" or maybe "About AVE". But we have a separate "About AVE" later. The instruction: Use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need to map content.
We have a description of the role: "The Demand Generation Strategist is responsible for developing and executing AVE's demand generation strategy across our portfolio of communities nationwide. This position drives the top-of-funnel awareness, qualified traffic, and lead generation that fuel occupancy and revenue growth. As the Demand Generation Strategist, you will collaborate closely with the EVP of Marketing Communications and VP of Revenue & Data Strategy to translate market trends and property performance into campaigns that generate demand. You will lead marketing strategy discussions with Property Leadership, coordinate execution through the AVE Marketing Creative Production Team, and partner with Sales Leadership to support B2B partnerships and referral marketing efforts. Your role will be multifaceted, encompassing demand generation and channel mix strategy, campaign planning and calendar management, digital marketing (SEO/GEO/PPC and paid media), conversion rate optimization, performance analysis, and marketing technology. You will manage our digital agencies and own paid media budgets across all AVE markets."
That's about the role. Could be "About the role". We'll put that in About the role
with
. Then "This role will have a hybrid schedule, which will be a mix of working onsite 3 days per week at one of our residential locations in New Jersey or the Greater Philadelphia Area and 2 days per week from home, with additional 25% travel required as needed throughout all AVE markets nationwide. This role will be required to work onsite 5 days per week for the first 90 days for training and onboarding." That's schedule info. So we can have
Schedule
with. Then "Responsibilities" heading with list items. The posting includes a "Responsibilities" heading and then bullet-like paragraphs. We need to extract each responsibility as list items. Let's parse responsibilities section: Responsibilities Demand Generation - Develop and execute AVE's marketing and advertising strategy to drive demand, awareness, and engagement across markets, in collaboration with the EVP of Marketing Communications and VP of Revenue & Data Strategy - Develop and execute top-of-funnel marketing strategies to increase brand awareness and generate demand across all AVE markets - Optimize channel mix, conversion rates, and cost per lease across advertising sources based on the needs and performance of each market - Manage print and digital collateral strategies for each property, partnering with the Marketing Creative Team to support property goals and ensure timely execution Campaign Strategy - Analyze market trends, property performance, and business needs to inform campaign strategies and goals - Lead marketing strategy discussions with property leadership to develop campaigns and coordinate execution through the AVE Marketing Creative Team - Manage the campaign calendar to ensure brand initiatives and property-specific campaigns are planned, prioritized, and executed effectively - Partner with Sales Leadership to develop and execute marketing campaigns that support B2B partnerships and business development efforts Digital Marketing - Develop and execute strategic digital marketing initiatives in partnership with property and brand leadership to enhance online visibility, drive qualified traffic, and generate leads across AVE communities - Manage relationships with digital agencies supporting SEO, GEO, and PPC, as well as third-party platforms and media partners, to ensure performance aligns with established goals - Manage paid media campaigns in collaboration with agency and Social teams, monitoring performance against established KPIs and identifying opportunities for optimization - Manage paid media budgets and optimize monthly spend to support demand and lead generation goals - Collaborate with the Web Team to optimize landing pages and other digital environments to drive conversions for high intent prospects - Develop SEO roadmaps aligned with company objectives, market opportunities, and target audience needs - Partner with the Content Team and agency partners to ensure website copy, landing pages, and blog content follow SEO best practices - Collaborate with the Brand Communications Team to ensure digital marketing initiatives align with AVE's brand voice and regional and local positioning strategies Performance Optimization and Analytics - Develop and present quarterly performance reports to brand and property leadership, highlighting demand-generation and lead-generation results, trends, and opportunities - Collaborate with the Web Director to identify and implement conversion rate optimization (CRO) opportunities across prospect-facing web environments - Analyze marketing and prospect data to help develop and refine prospect personas and audience segments - Conduct monthly competitive and market analyses for each property to identify trends, inform campaign strategy, and ensure marketing initiatives remain responsive to market conditions - Monitor campaign and channel performance and recommend optimizations based on KPIs, lead quality, conversion performance, and business needs Marketing Technology - Continuously enhance our marketing tech stack, researching and analyzing new features within existing systems as well as proactively seeking out new solutions to ensure our brand utilizes best-in-class products that scale - Oversee digital sales tool optimization and implementation to develop ideal strategy for deployment of assets across marketing channels - Identify emerging digital trends and technology solutions to enhance the renter journey We need to output as
- for each bullet. Could group under subheadings? The instruction: Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use
- for any list of duties/requirements/benefits, and
for prose. So we can have a single
Responsibilities
then a- containing all responsibilities as
- . No need for subheadings inside.
Similarly Requirements: list of bullet points.
Requirements section:
Requirements
- Bachelor's degree in marketing, business, or a related field
- Minimum of 5-7 years of experience in marketing, with a focus on hands-on development of digital and traditional marketing strategies and driving results, preferably in multi-family or hotel/hospitality
- Extensive experience in consumer/prospect journey strategy and implementation with technology, ideally within the property management industry (Yardi/RentCafé, Entrata, etc.)
- Proven experience developing and managing search engine marketing (PPC/SEO) strategy to drive traffic and customer acquisition
- Multi-family lease-up strategy experience desirable
- Proven track record of successfully developing and executing marketing campaigns that drive growth and brand recognition
- Strong leadership experience influencing change internally/selling programs to executives desirable
- Exceptional communication and interpersonal skills with attention to detail and the ability to convey complex business strategies clearly
- Strong knowledge of emerging marketing trends and technologies
- Demonstrates strong business judgment and sound decision-making skills; identifies, prioritizes, and articulates highest impact initiatives
- Experience managing external partners and agencies
- Strong analytical skills and experience using web analytics tools (e.g., Google Analytics) and ability to make data driven decisions
- Ability to collaborate effectively with cross-functional teams
- Strong project management skills and ability to manage multiple projects simultaneously
- Supervisory or managerial experience a plus
- Certifications in digital marketing or related fields (e.g., Google certification) are desirable
We need to decide which headings to include: Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
The posting includes "Compensation" with salary range and bonus potential. That's Pay.
Also "The Perks" section lists benefits: Fun work environment, training, comprehensive benefits package including PTO, medical, vision, dental, 401k, birthday time off, volunteer time off, complimentary furnished apartment stays, career advancement.
Thus we can have Benefits heading with list.
Pay heading: include salary range and bonus potential.
Schedule heading: we already have.
Qualifications vs Skills vs Requirements: The posting lumps requirements; we could treat Requirements as the list. Qualifications maybe not separate; Skills maybe not separate. We should only include headings when there is real specific content. We have Requirements content. Do we have separate Qualifications? Not explicitly; the requirements list includes education, experience, etc. Could treat that as Qualifications. But we have both Requirements and Qualifications as possible headings. To avoid duplication, we should pick one. The instruction: "Prefer a few substantive sections over many thin ones." So we can combine into Requirements (or Qualifications). Since the posting uses "Requirements" heading, we will use that. We'll not add Qualifications or Skills unless there is distinct content. There's no separate Skills list; skills are embedded in requirements. So we will not create Skills heading.
Benefits: we have "The Perks" which is benefits. We'll use Benefits heading.
Pay: we have compensation.
Schedule: we have.
About the role: we have intro.
Responsibilities: we have.
Thus final HTML:
About the role
...intro...
Responsibilities
- ...list...
Requirements
- ...list...
Benefits
- ...list...
Pay
...compensation...
Schedule
...schedule...
We need to ensure we preserve all substantive information, not invent or summarize away detail. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. Also remove "About AVE" section? That's about the company, not role. The instruction: Use headings for About the role, Responsibilities, etc. About AVE is not in list; we should not include it unless we map to About the role? But we already have About the role from intro. The About AVE section is separate company description; we could omit as not required heading. The instruction says "include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". So we can omit About AVE. Also remove "CCPA/CPRA Disclosure Notice" etc. Now craft content. About the role paragraph: combine the intro paragraphs: "Our hospitality-driven real estate brand is growing, and we are seeking hard-working and passionate top talent to grow their careers with us! If you are interested in being a pioneer with AVE as we continue to expand our portfolio of luxury flexible-stay apartment communities nationwide, apply today for an opportunity to join our award-winning team. For four consecutive years, AVE has been ranked in our tier as #1 Apartment Operator in the country, based on resident survey scores through the Kingsley Survey program! The Demand Generation Strategist is responsible for developing and executing AVE's demand generation strategy across our portfolio of communities nationwide. This position drives the top-of-funnel awareness, qualified traffic, and lead generation that fuel occupancy and revenue growth. As the Demand Generation Strategist, you will collaborate closely with the EVP of Marketing Communications and VP of Revenue & Data Strategy to translate market trends and property performance into campaigns that generate demand. You will lead marketing strategy discussions with Property Leadership, coordinate execution through the AVE Marketing Creative Production Team, and partner with Sales Leadership to support B2B partnerships and referral marketing efforts. Your role will be multifaceted, encompassing demand generation and channel mix strategy, campaign planning and calendar management, digital marketing (SEO/GEO/PPC and paid media), conversion rate optimization, performance analysis, and marketing technology
- . No need for subheadings inside.
Similarly Requirements: list of bullet points.
Requirements section:
Requirements
- Bachelor's degree in marketing, business, or a related field
- Minimum of 5-7 years of experience in marketing, with a focus on hands-on development of digital and traditional marketing strategies and driving results, preferably in multi-family or hotel/hospitality
- Extensive experience in consumer/prospect journey strategy and implementation with technology, ideally within the property management industry (Yardi/RentCafé, Entrata, etc.)
- Proven experience developing and managing search engine marketing (PPC/SEO) strategy to drive traffic and customer acquisition
- Multi-family lease-up strategy experience desirable
- Proven track record of successfully developing and executing marketing campaigns that drive growth and brand recognition
- Strong leadership experience influencing change internally/selling programs to executives desirable
- Exceptional communication and interpersonal skills with attention to detail and the ability to convey complex business strategies clearly
- Strong knowledge of emerging marketing trends and technologies
- Demonstrates strong business judgment and sound decision-making skills; identifies, prioritizes, and articulates highest impact initiatives
- Experience managing external partners and agencies
- Strong analytical skills and experience using web analytics tools (e.g., Google Analytics) and ability to make data driven decisions
- Ability to collaborate effectively with cross-functional teams
- Strong project management skills and ability to manage multiple projects simultaneously
- Supervisory or managerial experience a plus
- Certifications in digital marketing or related fields (e.g., Google certification) are desirable
We need to decide which headings to include: Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
The posting includes "Compensation" with salary range and bonus potential. That's Pay.
Also "The Perks" section lists benefits: Fun work environment, training, comprehensive benefits package including PTO, medical, vision, dental, 401k, birthday time off, volunteer time off, complimentary furnished apartment stays, career advancement.
Thus we can have Benefits heading with list.
Pay heading: include salary range and bonus potential.
Schedule heading: we already have.
Qualifications vs Skills vs Requirements: The posting lumps requirements; we could treat Requirements as the list. Qualifications maybe not separate; Skills maybe not separate. We should only include headings when there is real specific content. We have Requirements content. Do we have separate Qualifications? Not explicitly; the requirements list includes education, experience, etc. Could treat that as Qualifications. But we have both Requirements and Qualifications as possible headings. To avoid duplication, we should pick one. The instruction: "Prefer a few substantive sections over many thin ones." So we can combine into Requirements (or Qualifications). Since the posting uses "Requirements" heading, we will use that. We'll not add Qualifications or Skills unless there is distinct content. There's no separate Skills list; skills are embedded in requirements. So we will not create Skills heading.
Benefits: we have "The Perks" which is benefits. We'll use Benefits heading.
Pay: we have compensation.
Schedule: we have.
About the role: we have intro.
Responsibilities: we have.
Thus final HTML:
- for any list of duties/requirements/benefits, and