Demand Generation Specialist (Golf & Club)

Job Responsibilities

• Execute and support marketing initiatives for assigned Golf & Club brand(s)
• Assist the Marketing Director in developing and managing marketing plans and strategies
• Support integrated marketing campaigns aligned with business objectives and revenue goals
• Stay informed on industry trends, product updates, and new offerings to inform strategy
• Create and coordinate content including customer communications, social media, sales collateral, and campaign assets
• Ensure all content aligns with brand voice and buyer-focused marketing strategies
• Draft and refine copy across multiple channels including web, email, and sales materials
• Execute marketing automation initiatives, including campaign development, landing page creation, audience segmentation, nurture programs, and targeted account and contact list management.
• Manage and maintain prospect and customer data across marketing and CRM platforms, ensuring data quality, accuracy, and alignment with business objectives.
• Leverage ZoomInfo, Salesforce, and Pardot to identify target accounts, enrich prospect data, support account-based marketing initiatives, and optimize lead management processes.
• Build, maintain, and analyze Salesforce reports, dashboards, and campaign attribution to measure marketing performance, pipeline contribution, and ROI.
• Monitor, analyze, and report on campaign performance and key demand generation metrics, providing actionable insights and recommendations for continuous improvement.
• Manage projects and timelines across all marketing activities
• Collaborate cross-functionally with sales, product, and marketing teams
• Provide support for events and tradeshows as needed

Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
• 2+ years of experience in a marketing role (B2B technology experience preferred)
• Strong strategic thinking with ability to execute across multiple channels
• Excellent written and verbal communication skills (copywriting, editing, proofreading; writing samples required)
• Proven organizational and project management skills
• Experience with marketing automation platforms (Pardot preferred)
• Self-starter with ability to manage multiple projects and meet deadlines
• Strong interpersonal and collaboration skills
• High level of creativity and willingness to learn
• Proficiency in Microsoft Office; Salesforce and project tools a plus
• Travel - Minimal travel required (approximately 3–4 times per year) for meetings, events, or tradeshows