Demand Generation Specialist

We need to output HTML fragment with sections: About the role? The description includes "Description" then "Job Description". We need to use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include sections only if posting has real specific content. We have: - About the role: The description paragraph after "Description Shape the Future of Work with Eptura ..." and "Job Description Eptura is looking for a Demand Generation Specialist ..." This is prose about role. So we can put under

About the role

with

containing that description. - Responsibilities: There's a "Responsibilities" heading with subheadings: Campaign Execution & Management, Account-Based Marketing (ABM), Performance Analysis & Optimization, Cross-Functional Collaboration. We need to list duties as

• . Should we keep subheadings? Probably we can include them as part of list items or separate

  but only allowed headings are

  for sections. We could embed subheadings as bold text inside

  . Simpler: list each bullet as a

  containing the text. We'll capture all bullet points. - Requirements: There's "Required About You" with bullet list of required qualifications. That's requirements. So

  Requirements

  with

  • . - Preferred: There's "Preferred Experience using platforms...". That could be under Qualifications or Skills. Since we have sections Qualifications and Skills. We could put preferred under Qualifications or Skills. The instruction: Prefer few substantive sections over many thin ones. We have Requirements already. Could combine Qualifications and Skills? But we need to decide. We have "Preferred Experience using platforms such as 6sense, Demandbase, Terminus, or similar ABM technologies.Experience with marketing automation platforms such as Marketo, HubSpot, or Eloqua.Experience working closely with B2B sales organizations.Familiarity with CRM platforms such as Salesforce." These are preferred qualifications/skills. Could put under

    Qualifications

    as a list. We also have Benefits section with list of benefits. So

    Benefits

    with
    • . Pay and Schedule: Not mentioned, so omit. We must not repeat job title as heading. Already not. We must not include metadata like Department, Employment Type, Location as headings; we can fold into a short

      or drop. Probably include a short paragraph with that info. We must remove boilerplate: EEO, equal-opportunity, scam-warning, social media follow links, etc. Also remove "Eptura Information Follow us on Twitter | LinkedIn | Facebook | YouTube". Also remove the EEO paragraph. We must preserve all substantive information. Let's extract substantive content: Department: Marketing Employment Type: Full Time Location: Atlanta Description paragraph: "Shape the Future of Work with Eptura At Eptura, we're not just another tech company—we're a global leader transforming the way people, workplaces, and assets connect. Our innovative worktech solutions empower 25 million users across 115 countries to thrive in a digitally connected world. Trusted by 45% of Fortune 500 companies, we're redefining workplace innovation and driving success for organizations around the globe." Job Description: "Eptura is looking for a Demand Generation Specialist to join our growing marketing team. Reporting to the Director, Marketing Campaign and ABM Management, this role will be responsible for executing integrated marketing campaigns that drive engagement, pipeline, and revenue across target accounts and key market segments. This is a hands-on role for someone who enjoys bringing campaigns to life, managing multiple projects simultaneously, and using data to continually improve performance. The ideal candidate is organized, detail-oriented, and comfortable working across multiple channels including email, webinars, digital advertising, events, content syndication, and account-based marketing programs. If you're excited about driving measurable business outcomes through creative and well-executed marketing campaigns, we'd love to hear from you." What Success Looks Like: bullet points (starting with "Within your first year, you will:" then list). Those are also responsibilities? Could be part of responsibilities or separate. We'll incorporate into Responsibilities maybe as additional bullets. Responsibilities sections: Campaign Execution & Management bullet list: - Execute integrated demand generation campaigns designed to generate pipeline and accelerate revenue growth. - Coordinate campaign deliverables across digital, content, product marketing, sales, and operations teams. - Manage campaign timelines, project plans, assets, approvals, and launch schedules. - Support email, pre/post-event, paid media, and nurture programs. - Ensure campaigns are executed accurately and on time across all marketing channels. Account-Based Marketing (ABM): - Support the planning, execution, and optimization of account-based marketing programs targeting strategic accounts. - Work closely with sales teams to align campaigns with target account priorities. - Build and manage audience segments, target lists, and personalized campaign experiences. - Monitor account engagement and recommend actions to improve account progression through the buying journey. - Collaborate with revenue operations and sales leadership to ensure alignment between ABM activities and pipeline goals. Performance Analysis & Optimization: - Track campaign performance and report on key metrics including engagement, lead generation, pipeline contribution, and ROI. - Analyze campaign data to identify trends, opportunities, and areas for improvement. - Conduct A/B testing and optimization initiatives to improve campaign effectiveness. - Provide regular reporting and recommendations to marketing leadership. Cross-Functional Collaboration: - Partner with Product Marketing, Sales, Marketing Operations, and Creative teams to develop and execute campaigns. - Support campaign planning sessions and quarterly marketing initiatives. - Assist with lead management processes, campaign attribution, and reporting requirements. - Stay informed on evolving marketing trends and best practices. What Success Looks Like (first year): - Successfully execute integrated marketing campaigns that contribute to pipeline growth. - Become a trusted partner to sales and marketing stakeholders. - Support the expansion and optimization of Eptura's ABM programs. - Use data and insights to continuously improve campaign performance and efficiency. - Help drive measurable contribution to marketing-sourced and marketing-influenced pipeline. We could merge these into Responsibilities. Requirements (Required About You): - 2-5 years of experience in demand generation, digital marketing, campaign management, or a related B2B marketing role. - Experience supporting Account-Based Marketing (ABM) programs. - Experience executing multi-channel marketing campaigns. - Strong project management and organizational skills. - Excellent written and verbal communication skills. - Comfortable working with marketing analytics, reporting, and performance measurement. - Ability to manage multiple priorities in a fast-paced environment. - Strong attention to detail and commitment to execution excellence. Preferred Experience (Qualifications/Skills): - Experience using platforms such as 6sense, Demandbase, Terminus, or similar ABM technologies. - Experience with marketing automation platforms such as Marketo, HubSpot, or Eloqua. - Experience working closely with B2B sales organizations. - Familiarity with CRM platforms such as Salesforce. Benefits list: - Health, Dental, Vision & Pet Insurance - Dependent, Spousal and Domestic Partner coverage available - Up to $1000 Company HSA Contribution - Medical, Dependent Care and Limited FSA Accounts - Income Protection and Replacement - 100% Company Paid - Short Term Disability - Long Term Disability - Life Insurance - Employee Assistance Program - Flexible PTO - 401K with company match We need to output HTML fragment only. Structure:

      Department: Marketing | Employment Type: Full Time | Location: Atlanta

      maybe. Then

      About the role

      ... (description + job description)

      Then

      Responsibilities

      with all responsibility bullets (including success looks like). Could separate but okay. Then

      Requirements

      with required bullets. Then

      Qualifications

      with preferred bullets. Then

      Benefits

      with benefits. We must not include Pay or Schedule. Make sure no extra text. Let's craft the HTML. We need to escape any HTML special characters? The content includes apostrophes, ampersands, etc. Should be fine as plain text. We'll output:

      Department: Marketing | Employment Type: Full Time | Location: Atlanta

      About the role

      Shape the Future of Work with Eptura At Eptura, we're not just another tech company—we're a global leader transforming the way people, workplaces, and assets connect. Our innovative worktech solutions empower 25 million users across 115 countries to thrive in a digitally connected world. Trusted by 45% of Fortune 500 companies, we're redefining workplace innovation and driving success for organizations around the globe. Eptura is looking for a Demand Generation Specialist to join our growing marketing team. Reporting to the Director, Marketing Campaign and ABM Management, this role will be responsible for executing integrated marketing campaigns that drive engagement, pipeline, and revenue across target accounts and key market segments. This is a hands-on role for someone who enjoys bringing campaigns to life, managing multiple projects simultaneously, and using data to continually improve performance. The ideal candidate is organized, detail-oriented, and comfortable working across multiple channels including email, webinars, digital advertising, events, content syndication, and account-based marketing programs. If you're excited about driving measurable business outcomes through creative and well-executed marketing campaigns, we'd love to hear from you.

      Responsibilities

      • Execute integrated demand generation campaigns designed to generate pipeline and accelerate revenue growth.
      • Coordinate campaign deliverables across digital, content, product marketing, sales, and operations teams.
      • Manage campaign timelines, project plans, assets, approvals, and launch schedules.
      • Support email, pre/post-event, paid media, and nurture programs.
      • Ensure campaigns are executed accurately and on time across all marketing channels.
      • Support the planning, execution, and optimization of account-based marketing programs targeting strategic accounts.
      • Work closely with sales teams to align campaigns with target account priorities.
      • Build and manage audience segments, target lists, and personalized campaign experiences.
      • Monitor account engagement and recommend actions to improve account progression through the buying journey.
      • Collaborate with revenue operations and sales leadership to ensure alignment between ABM activities and pipeline goals.
      • Track campaign performance and report on key metrics including engagement, lead generation, pipeline contribution, and ROI.
      • Analyze campaign data to identify trends, opportunities, and areas for improvement.
      • Conduct A/B testing and optimization initiatives to improve campaign effectiveness.
      • Provide regular reporting and recommendations to marketing leadership.
      • Partner with Product Marketing, Sales, Marketing Operations, and Creative teams to develop and execute campaigns.
      • Support campaign planning sessions and quarterly marketing initiatives.
      • Assist with lead management processes, campaign attribution, and reporting requirements.
      • Stay informed on evolving marketing trends and best practices.
      • Successfully execute integrated marketing campaigns that contribute to pipeline growth.
      • Become a trusted partner to sales and marketing stakeholders.
      • Support the expansion and optimization of Eptura's ABM programs.
      • Use data and insights to continuously improve campaign performance and efficiency.
      • Help drive measurable contribution to marketing-sourced and marketing-influenced pipeline.

      Requirements

      • 2-5 years of experience in demand generation, digital marketing, campaign management, or a related B2B marketing role.
      • Experience supporting Account-Based Marketing (ABM) programs.
      • Experience executing multi