Demand Generation Marketing Strategist

About the role

This is a hybrid role located in Moon Township, PA, Raleigh, NC, Waukesha, WI, Arden, NC or Beachwood, OH. Relocation is not available; candidates must currently reside within a 50-mile radius of one of these sites.

Responsibilities

• Collaborate with global and regional teams to develop, localize, execute, measure and optimize marketing campaigns that support business growth.
• Drive customer-focused, outcomes-driven marketing initiatives and partner with sales, product marketing and other marketing communications teams to ensure cohesive campaign activation.
• Work with the ES-A sales team to understand target audience needs/challenges, ideal customer profiles, personas, buyers’ journey and market trends; support selling efforts with sales enablement tools and AQLs/MQLs.
• Provide input to the Segment Content Marketing and Campaigns Center of Excellence on enterprise-wide campaign messaging, positioning and content.
• Partner with ES-A product line marketing and product marketing communications teams to promote products, services and solutions that address customer challenges via segment integrated campaigns.
• Coordinate with marketing communications counterparts in Canada and LATAM to align on country-specific campaign activation.
• Ensure campaign messaging and assets are provided to channel partners for their marketing efforts.
• Lead the planning, content strategy, deployment and measurement of regionally executed campaigns across digital, social and experiential channels to drive pipeline momentum.
• Provide insight into global segment campaigns and leverage campaign content created by the Segment Content Marketing and Campaigns CoE; augment content to address regional-specific requirements and challenges that drive buyers to act.
• Lead the strategy and activation for marketing communications initiatives that engage audiences with targeted and compelling campaigns and experiences throughout the entire buying journey.
• Develop and drive the strategy for regional tradeshows and events; lead planning meetings with stakeholders and execution teams.
• Work with sales leadership to align and prioritize marketing communications activities to help achieve sales targets.
• Engage with sales operations and marketing operations to leverage CRM/PRM technologies and maximize lead flow and opportunity conversion.
• Ensure lead follow-up and outbound sales messaging align to and support campaign content.
• Analyze customer data quality, performance metrics, digital behavior and customer feedback to create a seamless experience across all channels and touchpoints, both digital and in-person.
• Monitor, analyze and continually improve campaign performance, customer engagement and lead quality to support revenue growth.
• Understand Eaton’s brand promise, attributes and standards, and accurately represent Eaton in written and verbal communications.
• Manage budget allocations; provide accurate forecasts; process, track and reconcile expenses.

Qualifications

• Bachelor’s degree from an accredited institution.
• Minimum 10 years of experience with digital marketing, content marketing, SEO, analytics, integrated campaigns, lead generation, demand generation, account-based marketing, tradeshow strategy and sales enablement strategy.
• Marketing experience within a technical organization.

Preferred Qualifications

• Experience working or partnering with sales or customer-facing organizations.
• Adept at analyzing digital marketing data for campaign optimization.
• Experience with marketing communications strategy development.
• Electrical product, market and channel knowledge, including MOEM, EOEM and/or Residential Market experience.
• Aptitude for understanding and explaining highly technical information.
• Experience with and/or aptitude for learning and adopting tools in the marketing technology stack.

Skills

• Innovative, self-starter with energetic enthusiasm for a matrix team environment.
• Ability to build rapport across the business and cross-functional teams.
• Digital mindset and ability to analyze data and derive actionable insights from campaign data.
• Strategic agility and the ability to navigate between strategic and tactical priorities.
• Superior verbal and written communication skills.

Pay

The expected annual salary range for this role is $112,500 – $165,000, based on candidate skills, experience, qualifications, and market and business considerations.