Demand Generation & Marketing Operations Specialist

Position Details

This is a full-time, exempt position. Candidates may work remotely from anywhere in the United States, with the exception of California. Candidates based in the Eastern or Central time zone are strongly preferred. Travel is expected at less than 20%, primarily for the annual Users Conference and occasional team meetings.

Essential Duties & Responsibilities

• ABM Program Execution — ZoomInfo
  • Own the ZoomInfo ABM platform end-to-end: ICP account list construction, intent data monitoring, contact enrichment, and territory-level targeting
  • Monitor intent signals and surface prioritized accounts to the sales team weekly
  • Own ZoomInfo data hygiene and Salesforce sync
• Email Marketing & Campaign Execution — Active Campaign
  • Own the Active Campaign platform: workflow architecture, list segmentation, lead scoring, automation sequences, and SFDC integration
  • Build and manage segmented nurture campaigns for new logo prospects and upsell targets
  • Report campaign performance to the CRO weekly: open rates, click-through rates, MQL conversions, and pipeline influence
• Landing Page Development — Webflow
  • Build and maintain campaign-specific landing pages in Webflow for ABM campaigns, product launches, event promotion, and gated content
  • Optimize conversion performance through A/B testing and iterative improvement
  • Ensure all pages reflect current brand standards and integrate with Active Campaign and Salesforce
• Salesforce Integration & Technical Collaboration
  • Partner with the Salesforce Administrator as the primary marketing-side technical collaborator for all marketing-to-SFDC integrations
  • Co-own lead routing rules, campaign member statuses, MQL assignment logic, lifecycle stage transitions, and opportunity influence tracking
  • Own UTM structure, campaign attribution, and pipeline source tracking in partnership with the Salesforce Administrator
• Pipeline Reporting & Analytics
  • Own the marketing-sourced pipeline dashboard and deliver weekly reports to the CRO
  • Provide biweekly performance insights identifying wins, underperforming segments, and optimization opportunities
  • Deliver quarterly CAC and marketing ROI analysis across channels

Qualifications

• 4–6 years of experience in demand generation, marketing operations, or growth marketing in a B2B SaaS environment
• Hands-on, platform-level proficiency with ZoomInfo (ABM, intent data, audience building) and Active Campaign or a comparable marketing automation platform
• Demonstrated experience building and managing ABM campaigns — ICP targeting, account segmentation, and territory-aligned outreach
• Webflow experience: ability to build and publish campaign landing pages without developer support
• Strong Salesforce proficiency — campaign tracking, lead routing, pipeline attribution reporting
• Proven ability to own a marketing-sourced pipeline number and report on it with credibility
• Excellent analytical capability — dashboards, attribution data, presenting findings to senior leadership