Demand Generation Marketing Manager

Job Title: Demand Generation Marketing Manager

About the role

Our client is seeking a highly motivated Demand Generation Marketing Manager to join their dynamic team in New York City. The ideal candidate will have experience in driving lead generation strategies through digital channels and will be responsible for managing campaigns that increase brand awareness and drive sales.

Responsibilities

• Develop and execute demand generation campaigns across multiple digital platforms
• Collaborate with cross-functional teams to align marketing efforts with business objectives
• Measure campaign performance using analytics tools and adjust strategies accordingly
• Stay updated on industry trends and best practices in digital marketing

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• Minimum 5 years of experience in marketing, with at least 2 years in a demand generation role
• Strong understanding of SEO, SEM, email marketing, and social media marketing
• Experience with marketing automation tools such as Marketo or Pardot
• Excellent communication and project management skills

Qualifications

• Proven ability to manage and optimize marketing campaigns
• Ability to work independently and as part of a team
• Strong analytical skills with proficiency in Excel and Google Analytics

Skills

• Digital marketing
• SEO/SEM
• Email marketing
• Social media marketing
• Marketing automation

Benefits

• Competitive salary
• Flexible work schedule
• Professional development opportunities

Pay

Competitive salary based on experience

Schedule

Hybrid work schedule