Demand Generation Manager, Digital Acquisition
Amazon Web Services (AWS) · Austin, TX · 3 wk ago
AdvertisingFull-time
We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. Must not include Job ID. Must not include boilerplate like EEO, accommodations, etc. Must preserve all substantive info. Must not invent or summarize away detail. Must not include placeholder text like "commensurate with experience". Must not create Pay/Schedule/Benefits unless posting actually states them. The posting includes salary ranges for two locations, and benefits description. So we can include Pay and Benefits sections. Schedule not mentioned, so omit Schedule.
We need to parse description: It includes description paragraph about role, then "Key job responsibilities" bullet list (actually sentences). Then "Basic Qualifications", "Preferred Qualifications". Also mention "GenAI tools". Also mention "Amazon is an equal opportunity employer..." which is boilerplate to remove. Also mention accommodation link etc remove. Also mention "Learn more about our benefits at ..." maybe keep benefits description but remove link? We can keep description of benefits but not the link? The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The benefits link might be considered application instruction? It's a link to learn more about benefits; could be considered navigation? Probably remove the link but keep the benefit description. The sentence: "Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits." We should keep the benefits description but drop the "Learn more..." sentence.
Also there is "The base salary range for this position is listed below. Your Amazon package will include sign-on payments, restricted stock units (RSUs), and sales incentives. Final compensation will be determined based on factors including experience, qualifications, and location." That's pay info. Then they list salary ranges for two locations. We'll include Pay section with that info.
We need sections: About the role (maybe from introductory paragraph). Responsibilities (from "Key job responsibilities"). Requirements (maybe Basic Qualifications). Qualifications (maybe Preferred Qualifications). Skills (maybe we can extract skills like leadership, coaching, GenAI, etc). But we must not create thin sections; we can combine if needed. However we have both Basic and Preferred qualifications; we could put them under Requirements and Qualifications respectively. Skills maybe not explicitly listed; we could omit Skills section if no specific skill list. The instruction: Prefer a few substantive sections over many thin ones. So we could combine Basic and Preferred into Requirements? But they ask to use headings for sections like Requirements, Qualifications, Skills. We can include Requirements (Basic Qualifications) and Qualifications (Preferred Qualifications). Skills maybe not needed.
We must not repeat job title. Must not include Job ID.
We need to output only HTML fragment, no /. Use for headings. Use
for headings. Use - for any list of duties/requirements/benefits. Use
for prose.
We need to preserve ALL substantive information; do not invent or summarize away detail. So we need to keep all details from responsibilities, qualifications, etc. We must not lose any detail.
Thus we need to convert the responsibilities bullet-like sentences into
- . Each sentence is a responsibility. We'll need to split them.
Let's extract responsibilities from "Key job responsibilities" paragraph:
- Own the inbound demand conversion motion: manage the team to rapidly action marketing qualified leads within SLA, converting high intent inbound interest into scheduled meetings and qualified opportunities for Field Sales progression.
- Drive digital demand and build new avenues for hand raisers to engage DA reps, partnering with marketing and demand generation on lead quality, routing, campaign experimentation, and new engagement channels.
- Manage the team in building top of funnel pipeline through effective high volume prospecting alongside inbound conversion, generating qualified opportunities at scale.
- Oversee all aspects of individual and team-wide coaching to develop early career talent across both the repeatable conversion motion and deeper full cycle selling craft, including qualification, upselling, technical deal progression, and Amazon Leadership Principles based competencies.
- Provide dedicated coaching to help reps navigate ambiguous challenges, work within AWS internal structures and cross functional teams, and progress deals when the path forward is unclear.
- Identify internal and external challenges and build scalable mechanisms that improve conversion, response time, and demand generation for your immediate team and your extended stakeholder organization.
- Be the trusted advisor and voice of Digital Acquisition to regional and segment sales leaders, marketing partners, and cross-functional teams through business reviews and cross-functional roundtables.
- Manage the team to weekly, biweekly, and quarterly performance KPIs and goals including inbound lead response and follow up, outbound calls and activities, meetings scheduled, and opportunity creation, and continuously improve the reporting cadence and dashboards behind them.
- Grow technical acumen including GenAI tools and understanding of customer business issues through ongoing professional development and direct customer engagement, and coach your team to position GenAI effectively.
- Contribute to DA and DG-wide initiatives such as culture building, piloting new tools and channels, and rep and manager development.
That's 10 responsibilities.
Now Basic Qualifications: "Bachelor's degree, or 3+ years of equivalent experience Experience in leadership roles in sales operations, sales strategy, finance, business development, or other related fields". Actually it's two sentences? It says: "Basic Qualifications Bachelor's degree, or 3+ years of equivalent experience Experience in leadership roles in sales operations, sales strategy, finance, business development, or other related fields". Likely two bullet points: Bachelor's degree, or 3+ years of equivalent experience; Experience in leadership roles in sales operations, sales strategy, finance, business development, or other related fields.
Preferred Qualifications: list:
- 5+ years of technology sales, or 5+ years of people leadership experience
- Experience leading an inbound, demand generation, or high volume sales team operating to defined SLAs
- Experience partnering with marketing or demand generation to build pipeline and create new demand channels
- Experience coaching reps on full cycle technical selling, qualification frameworks, and upsell or expansion motion
- Familiarity with GenAI and the ability to coach its positioning in customer conversations
Now Benefits: we have description: "Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave."
We could also include mention of sign-on payments, RSUs, sales incentives from earlier paragraph: "Your Amazon package will include sign-on payments, restricted stock units (RSUs), and sales incentives." That's part of compensation/benefits. We'll include in Benefits or Pay? Probably Benefits.
Pay: "The base salary range for this position is listed below. Your Amazon package will include sign-on payments, restricted stock units (RSUs), and sales incentives. Final compensation will be determined based on factors including experience, qualifications, and location." Then salary ranges: "USA, TX, Austin - 134,200.00 - 181,500.00 USD annually" and "USA, VA, Arlington - 134,200.00 - 181,500.00 USD annually". Also "Company - Amazon Web Services, Inc." Not needed.
We need to include Pay section with that info. Should we include the sign-on payments, RSUs, sales incentives? That's compensation but could be in Benefits. We'll keep in Pay maybe.
We must not include placeholder text like "commensurate with experience". Not present.
Now About the role: The initial paragraph before "Key job responsibilities": "Description Amazon Web Services (AWS) provides companies of all sizes with an infrastructure platform in the cloud and we are growing our Digital Acquisition team within the North America Cloud Sales Center. The Digital Acquisition (DA) organization is the engine that converts digital demand into qualified pipeline at scale. We rapidly action high intent inbound interest, build new avenues for prospects to engage with us, and pair that demand with high volume prospecting to acquire new customers and accelerate their growth. In doing so we develop a talent flywheel that scales diverse early career professionals across the AWS Global Sales organization. As a Digital Acquisition leader, you will manage a team of Customer Acquisition Representatives who convert inbound marketing qualified leads and self generated activity into quality top of funnel opportunities. You will own the speed and rigor of our inbound response motion, holding the team to SLA on lead follow up, and you will partner closely with marketing and demand generation to improve lead quality, routing, and the creation of new channels that grow the pool of customers raising their hand to engage AWS. You will exercise ownership in support of strategic efforts to penetrate new markets and verticals, all while educating and building trust with internal stakeholders such as field and inside sellers, marketing partners, and executive leaders to deliver results for the business. As a frontline manager, you will provide in-depth coaching to your team of early career professionals across two levels at once: the repeatable high volume conversion motion that drives our funnel, and the deeper selling craft of qualification, upselling, and carrying a full cycle technical sale. Beyond skills and metrics, you will coach your reps to navigate ambiguous challenges, work effectively within AWS internal structures and cross functional teams, and progress deals when the path forward is not obvious. You will help your reps exceed KPIs, build genuine sales acumen, and progress within the AWS Global Sales organization. Success will be measured by building an operationally excellent team that converts demand quickly and efficiently. You will live in the funnel math, lead to meeting, meeting to opportunity, activity to pipeline, and response time to SLA, relying on data provided by operations teams as well as analysis you generate yourself to dive deep into performance trends and inform decisions. You will not only run the operating model, you will improve it. As a manager, you will be responsible for upholding Amazon's goal of Striving to be Earth's Best Employer through effective hiring, people management, coaching, and culture building."
We need to keep all that as About the role. Could be multiple paragraphs; we can wrap in
. Might be long but okay.
Now we must not include duplicated lines. Ensure we don't repeat any sentences.
Now we need to output HTML fragment with sections: About the role (
About the role
...)
, Responsibilities (Responsibilities
- ... etc
), Requirements (Requirements
- ... etc
), Qualifications (Qualifications
- ... etc
), Benefits (Benefits
- ... etc
), Pay (Pay
... maybe include list?
). Since Pay includes salary ranges and sign-on etc, we could use - for each bullet: base salary ranges for two locations, sign-on payments, RSUs, sales incentives, final compensation determination factors.
But we need to preserve all substantive info. Let's list:
- Base salary range: USA, TX, Austin - $134,200.00 - $181,500.00 USD annually
- Base salary range: USA, VA, Arlington - $134,200.00 - $181,500.00 USD annually
- Sign-on payments
- Restricted stock units (RSUs)
- Sales incentives
- Final compensation determined based on experience, qualifications, and location.
We could also mention "Your Amazon package will include sign-on
for prose. We need to preserve ALL substantive information; do not invent or summarize away detail. So we need to keep all details from responsibilities, qualifications, etc. We must not lose any detail. Thus we need to convert the responsibilities bullet-like sentences into
- . Each sentence is a responsibility. We'll need to split them.
Let's extract responsibilities from "Key job responsibilities" paragraph:
- Own the inbound demand conversion motion: manage the team to rapidly action marketing qualified leads within SLA, converting high intent inbound interest into scheduled meetings and qualified opportunities for Field Sales progression.
- Drive digital demand and build new avenues for hand raisers to engage DA reps, partnering with marketing and demand generation on lead quality, routing, campaign experimentation, and new engagement channels.
- Manage the team in building top of funnel pipeline through effective high volume prospecting alongside inbound conversion, generating qualified opportunities at scale.
- Oversee all aspects of individual and team-wide coaching to develop early career talent across both the repeatable conversion motion and deeper full cycle selling craft, including qualification, upselling, technical deal progression, and Amazon Leadership Principles based competencies.
- Provide dedicated coaching to help reps navigate ambiguous challenges, work within AWS internal structures and cross functional teams, and progress deals when the path forward is unclear.
- Identify internal and external challenges and build scalable mechanisms that improve conversion, response time, and demand generation for your immediate team and your extended stakeholder organization.
- Be the trusted advisor and voice of Digital Acquisition to regional and segment sales leaders, marketing partners, and cross-functional teams through business reviews and cross-functional roundtables.
- Manage the team to weekly, biweekly, and quarterly performance KPIs and goals including inbound lead response and follow up, outbound calls and activities, meetings scheduled, and opportunity creation, and continuously improve the reporting cadence and dashboards behind them.
- Grow technical acumen including GenAI tools and understanding of customer business issues through ongoing professional development and direct customer engagement, and coach your team to position GenAI effectively.
- Contribute to DA and DG-wide initiatives such as culture building, piloting new tools and channels, and rep and manager development.
That's 10 responsibilities.
Now Basic Qualifications: "Bachelor's degree, or 3+ years of equivalent experience Experience in leadership roles in sales operations, sales strategy, finance, business development, or other related fields". Actually it's two sentences? It says: "Basic Qualifications Bachelor's degree, or 3+ years of equivalent experience Experience in leadership roles in sales operations, sales strategy, finance, business development, or other related fields". Likely two bullet points: Bachelor's degree, or 3+ years of equivalent experience; Experience in leadership roles in sales operations, sales strategy, finance, business development, or other related fields.
Preferred Qualifications: list:
- 5+ years of technology sales, or 5+ years of people leadership experience
- Experience leading an inbound, demand generation, or high volume sales team operating to defined SLAs
- Experience partnering with marketing or demand generation to build pipeline and create new demand channels
- Experience coaching reps on full cycle technical selling, qualification frameworks, and upsell or expansion motion
- Familiarity with GenAI and the ability to coach its positioning in customer conversations
Now Benefits: we have description: "Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave."
We could also include mention of sign-on payments, RSUs, sales incentives from earlier paragraph: "Your Amazon package will include sign-on payments, restricted stock units (RSUs), and sales incentives." That's part of compensation/benefits. We'll include in Benefits or Pay? Probably Benefits.
Pay: "The base salary range for this position is listed below. Your Amazon package will include sign-on payments, restricted stock units (RSUs), and sales incentives. Final compensation will be determined based on factors including experience, qualifications, and location." Then salary ranges: "USA, TX, Austin - 134,200.00 - 181,500.00 USD annually" and "USA, VA, Arlington - 134,200.00 - 181,500.00 USD annually". Also "Company - Amazon Web Services, Inc." Not needed.
We need to include Pay section with that info. Should we include the sign-on payments, RSUs, sales incentives? That's compensation but could be in Benefits. We'll keep in Pay maybe.
We must not include placeholder text like "commensurate with experience". Not present.
Now About the role: The initial paragraph before "Key job responsibilities": "Description Amazon Web Services (AWS) provides companies of all sizes with an infrastructure platform in the cloud and we are growing our Digital Acquisition team within the North America Cloud Sales Center. The Digital Acquisition (DA) organization is the engine that converts digital demand into qualified pipeline at scale. We rapidly action high intent inbound interest, build new avenues for prospects to engage with us, and pair that demand with high volume prospecting to acquire new customers and accelerate their growth. In doing so we develop a talent flywheel that scales diverse early career professionals across the AWS Global Sales organization. As a Digital Acquisition leader, you will manage a team of Customer Acquisition Representatives who convert inbound marketing qualified leads and self generated activity into quality top of funnel opportunities. You will own the speed and rigor of our inbound response motion, holding the team to SLA on lead follow up, and you will partner closely with marketing and demand generation to improve lead quality, routing, and the creation of new channels that grow the pool of customers raising their hand to engage AWS. You will exercise ownership in support of strategic efforts to penetrate new markets and verticals, all while educating and building trust with internal stakeholders such as field and inside sellers, marketing partners, and executive leaders to deliver results for the business. As a frontline manager, you will provide in-depth coaching to your team of early career professionals across two levels at once: the repeatable high volume conversion motion that drives our funnel, and the deeper selling craft of qualification, upselling, and carrying a full cycle technical sale. Beyond skills and metrics, you will coach your reps to navigate ambiguous challenges, work effectively within AWS internal structures and cross functional teams, and progress deals when the path forward is not obvious. You will help your reps exceed KPIs, build genuine sales acumen, and progress within the AWS Global Sales organization. Success will be measured by building an operationally excellent team that converts demand quickly and efficiently. You will live in the funnel math, lead to meeting, meeting to opportunity, activity to pipeline, and response time to SLA, relying on data provided by operations teams as well as analysis you generate yourself to dive deep into performance trends and inform decisions. You will not only run the operating model, you will improve it. As a manager, you will be responsible for upholding Amazon's goal of Striving to be Earth's Best Employer through effective hiring, people management, coaching, and culture building."
We need to keep all that as About the role. Could be multiple paragraphs; we can wrap in
. Might be long but okay. Now we must not include duplicated lines. Ensure we don't repeat any sentences. Now we need to output HTML fragment with sections: About the role (
About the role
...)
, Responsibilities (Responsibilities
- ... etc
Requirements
- ... etc
Qualifications
- ... etc
Benefits
- ... etc
Pay
... maybe include list?
). Since Pay includes salary ranges and sign-on etc, we could use- for each bullet: base salary ranges for two locations, sign-on payments, RSUs, sales incentives, final compensation determination factors. But we need to preserve all substantive info. Let's list: - Base salary range: USA, TX, Austin - $134,200.00 - $181,500.00 USD annually - Base salary range: USA, VA, Arlington - $134,200.00 - $181,500.00 USD annually - Sign-on payments - Restricted stock units (RSUs) - Sales incentives - Final compensation determined based on experience, qualifications, and location. We could also mention "Your Amazon package will include sign-on