Demand Generation Manager

About the role

The Demand Generation Manager will drive integrated campaigns designed to generate qualified pipeline, accelerate opportunities, and support revenue growth across enterprise and mid-market audiences. This hands-on role will own demand generation initiatives across paid media, email, events, content, SEO/SEM, and account-based marketing while partnering closely with Sales, RevOps, Product Marketing, and Marketing Operations. The ideal candidate brings strong B2B SaaS demand generation experience, a data-driven approach, and the ability to leverage AI and automation to improve campaign performance and personalization.

Responsibilities

• Own and execute integrated demand generation campaigns across paid media, SEO/SEM, email marketing, webinars, content syndication, events, and direct mail.
• Develop multi-touch B2B campaigns focused on generating net-new pipeline and accelerating active opportunities across enterprise and mid-market audiences.
• Build and optimize Account-Based Marketing (ABM) programs in partnership with Sales, with a focus on priority accounts and new-logo opportunities.
• Establish and monitor campaign and pipeline performance metrics, using data and attribution insights to continuously improve ROI and campaign effectiveness.
• Partner cross-functionally with Sales, RevOps, Product Marketing, Marketing Operations, Creative, and other marketing teams to align campaigns with business objectives.
• Leverage AI-powered tools and automation to improve campaign efficiency, personalization, analytics, and decision-making.

Qualifications

• Demonstrated experience in B2B demand generation, ideally within SaaS, cybersecurity, IT, or enterprise technology.
• Strong hands-on expertise developing and executing ABM and integrated campaign strategies that generate measurable pipeline and revenue impact.
• Experience working with Salesforce, Pardot or comparable marketing automation platforms, and campaign/ABM analytics tools such as 6sense, Demandbase, or similar.
• Strong analytical and data-driven mindset, with the ability to interpret campaign performance, attribution, pipeline metrics, and ROI.
• Strategic, organized, collaborative, and execution-focused, with the ability to influence cross-functional partners and manage multiple campaigns simultaneously.

Benefits

• Competitive $80,000–$120,000 salary range with opportunity to make a measurable impact on global pipeline generation.
• Hybrid Austin work environment with telework equipment and a monthly internet allowance.
• Comprehensive medical, dental, vision, life, disability insurance, and EAP mental health support.
• 401(k) with a 4% employer match, plus generous paid time off including vacation, sick, personal days, and public holidays.
• Opportunities for professional growth, learning, international collaboration, and team events in an AI‑forward, fast‑scaling SaaS organization.