Demand Generation Manager

Remote – US based candidates only, no visa sponsorship available.

About the role

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.

Responsibilities

• Own the end-to-end go-to-market strategy for the Office Technology dealer vertical
• Develop target account activation strategies to convert dormant dealer members into active pipeline
• Lead event strategy and execution, ensuring alignment with sales priorities for maximum pipeline conversion
• Collaborate with Sales and RevOps to track pipeline performance and optimize lead quality
• Advocate for the OT vertical in cross-industry meetings, aligning pipeline goals with company objectives
• Analyze demand engine performance, identifying gaps and recommending actionable solutions

Requirements

• 6+ years in B2B demand generation with proven results in pipeline ownership
• Experience marketing to a channel or dealer audience, adapting quickly to specialized sectors
• SaaS or IT channel experience is strongly preferred
• Bachelor's degree in a related field or equivalent experience
• Hands-on experience with marketing technology tools like Salesforce and Marketo

Pay

$100,000 – $120,000 annually

Benefits

• Remote or hybrid working flexibility depending on location
• Opportunity for travel (20-30%) to industry events for networking and growth