Demand Generation Manager

About the Company

ConnectWise is an industry-leading global software company with over 3,000 colleagues across North America, EMEA, and APAC. We empower over 45,000 technology solution provider partners to manage their businesses, sell efficiently, automate service delivery, and remotely control technology—enabling them to deliver exceptional customer experiences. Our inclusive, positive culture values diverse perspectives and unique contributions, fostering an environment where every colleague can make a difference.

About the Role

The Demand Generation Manager for Office Technology (OT) runs go-to-market (GTM) for the OT dealer vertical like a general manager—owning the pipeline number, narrative activation, strategy, and execution. This role focuses on GTM ownership, not just campaign execution, and involves pipeline creation, campaign strategy, and sales alignment. You’ll activate dormant dealer program members and build relationship and event infrastructure to support growth.

Responsibilities

• Serve as the single point of accountability for the OT vertical’s end-to-end GTM motion, including pipeline targets, campaign portfolio, sales feedback loops, and resource alignment across digital, outbound, content, PMM, and field teams.
• Build and execute a target account activation motion for dormant dealer program members, using account-based outreach, content, and education to convert them into active pipeline.
• Own event strategy and follow-through for OT events, leveraging attendee and account intelligence to prioritize high-value accounts, align messaging, and convert post-event follow-up into pipeline.
• Partner with Sales and RevOps to establish reporting rhythms that track pipeline performance, identify leakage, and drive continuous optimization.
• Maintain tight feedback loops with sales leadership on lead quality and campaign effectiveness.
• Act as the internal champion for the OT vertical, attending cross-industry meetings, communicating pipeline status to leadership, and surfacing gaps in the demand engine with recommendations to close them.
• Identify gaps in the demand engine for OT and propose solutions to address them.

Requirements

• Track record of owning pipeline targets in B2B demand generation, with experience running both broad demand programs and high-touch, account-based campaigns in a specialized, relationship-driven vertical.
• Strong cross-functional instincts: ability to align with Sales, PMM, and Field Marketing to execute under imperfect conditions.
• Experience with event-based marketing and converting event presence and attendee intelligence into qualified pipeline.
• Ability to assess campaign performance and drive change with conviction.
• Hands-on experience with Martech (Salesforce, Marketo or HubSpot, Outreach or similar) and a solid grasp of funnel mechanics.
• Data-driven mindset: build reporting as a standard part of your workflow.

Qualifications

• 6+ years in B2B demand generation with a proven track record of owning pipeline targets and delivering results, not just executing tasks.
• Experience marketing to a channel, dealer, or reseller audience, or the ability to quickly adapt to a specialized, relationship-driven vertical.
• Experience in a SaaS or IT channel environment strongly preferred.
• Bachelor’s degree in a related field or equivalent work experience.

Schedule

20-30% travel may be required for OT industry events. Remote or hybrid work depending on location.