Demand Generation Manager (AI-native)
for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide which sections have real content.
From posting:
- Position Summary: we can treat as "About the role". Should we include? Yes, it's substantive.
- Typical Responsibilities: that's Responsibilities.
- Success In Your First 6 Months Will Look Like: could be part of Responsibilities or maybe a separate section? Not in list; we could incorporate into Responsibilities or maybe "About the role". Probably better to include under Responsibilities as additional detail.
- Requirements: there is a "Requirements" heading.
- Then "You might be the one we're looking for if you have:" that's more qualifications/skills. Could be Qualifications or Skills. We'll treat as Qualifications.
- Then "And Now a Little Bit About Us...": that's company description, not required sections; we could put under About the role? Might be extra but not a required heading. Could be omitted? The instruction: include a section ONLY when posting has real, specific content for it. We have content about company; but we don't have a heading for that in allowed list. Could we put under About the role? Possibly extend About the role to include company overview. That's okay.
- "Working Here Is Awesome Because ...": that's Benefits etc. We have benefits listed: competitive salary, comprehensive benefits package, 401(k), commission/equity, unlimited vacation, generous family leave, etc. So we can create Benefits section.
- Pay: they mention "competitive, market based salary aligned with your skills and experience" and "Commission and/or equity may be offered". That's pay info. So we can include Pay section.
- Schedule: they mention "This role is 100% remote and can be located in the following states: ..." That's location, not schedule. No schedule info like full-time, hours. So we should not create Schedule section unless there is explicit schedule. Not present, so omit.
- Skills: maybe we could extract skills from requirements: mastery of Salesforce, HubSpot, Gong, LinkedIn, Google; event-driven marketing; AI fluency; SEO/GEO fundamentals; analytical skills; writing; etc. Could create Skills section. But we already have Requirements and Qualifications; we might combine. The instruction: Prefer a few substantive sections over many thin ones. So we might not need separate Skills if we can incorporate into Requirements/Qualifications. However we have separate headings allowed; we could decide to include Skills if we have distinct content. But we already have Requirements (experience, mastery of tools) and Qualifications (you might be the one...). Could merge.
Better to have sections: About the role, Responsibilities, Requirements, Qualifications, Benefits, Pay.
We must not repeat job title as heading. No Job ID.
We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. So we need to strip the EEO statement, fraud warning, etc.
We must preserve all substantive information; do not invent or summarize away detail. So we need to keep the list of states for remote eligibility, the responsibilities bullet points, requirements bullet points, qualifications bullet points, benefits bullet points, pay info.
We must use - for any list of duties/requirements/benefits, and
for prose.
We need to ensure we don't create sections with filler like "commensurate with experience". Not present.
Let's extract content.
About the role: combine Position Summary and company overview.
Position Summary: "Reporting to the Head of Marketing, the Demand Generation Manager owns and executes lead generation across Incredible Health's employer business, driving awareness, engagement, and qualified pipeline for our three products: Marketplace, plus AI Voice Agents Lyn and Gale. This is a hands-on role for someone who thrives on building and running campaigns across digital, in person events, webinars, trade shows, and search, and is accountable to growing our pipeline. The ideal candidate pairs sharp channel execution with an analytical, test-and-learn mindset. This role is 100% remote and can be located in the following states: Alabama, Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, West Virginia"
Company overview: "Incredible Health is the largest software and AI-powered healthcare career marketplace, trusted by over 1,500 U.S. hospitals, ambulatory surgery centers, home health organizations and over one million U.S. nurses, technicians, and technologists. Our vision and mission is to help healthcare professionals live better lives, and find and do their best work. Our software and AI technology custom matches healthcare employer's nurse and technician hiring needs with experienced, permanent nurse and technician talent for hard-to-fill roles, resulting in faster hiring, cost savings and growth for employers, and expanding opportunities for healthcare workers. We’re backed by $100M from top tier venture capital firms Andreessen Horowitz, Obvious Ventures, Base10, Kaiser Permanente, and Johns Hopkins. Incredible Health is headquartered in San Francisco, CA, supports US-based remote employees, and operates nationally."
We can combine into About the role paragraph(s). Use
for prose.
Responsibilities: list from "Typical Responsibilities" and "Success In Your First 6 Months Will Look Like". Let's capture bullet points.
Typical Responsibilities bullet points (each sentence seems a separate responsibility):
- Own and execute a multi-channel lead generation strategy that drives consistent, qualified pipeline across a suite of products: Marketplace, Lyn, and Gale.
- Plan, build, and run demand generation campaigns across paid search and social, content, email, and ABM.
- Own the in person and digital event and tradeshow strategy end to end: event selection, budget, pre and post event campaigns, speaker preparation, and pipeline measurement.
- Own the employer-side keyword strategy: build it, brief content against it, and track organic performance. Deep technical SEO is not required, but strong SEO and GEO fundamentals are required.
- Own market positioning and messaging that differentiates our products against competitors and resonates with our buyers.
- Own funnel operations across HubSpot and Salesforce: lead scoring, routing, and nurture automation, with clean handoffs to Sales.
- Partner with Sales, Client Success, and Design on messaging and content for demand generation, nurture, and product marketing.
- Own reporting on marketing sourced and influenced pipeline, and optimize channels against ROI.
Success In Your First 6 Months Will Look Like bullet points:
- A repeatable lead generation engine across digital, events, and search delivering qualified pipeline.
- An event and trade show plan tied to clear pipeline targets.
- A keyword and organic content strategy live, with performance tracking in place.
- Clear funnel reporting showing sourced pipeline, channel efficiency, and conversion by stage.
We can combine these into a single responsibilities list.
Requirements: bullet points:
- 4+ years in B2B demand generation or lead generation, ideally in marketplace tech or a startup.
- Proven, hands-on record of building campaigns that drive measurable pipeline and revenue.
- Working mastery of Salesforce, HubSpot, Gong, LinkedIn, and Google.
- Proficient in event-driven marketing: webinars, conferences, trade shows, and speaking engagements.
- Demonstrated AI fluency, with sound judgment about when and how to use it. Day-to-day use of AI tools is assumed; what sets you apart is the ability to build and direct AI-driven workflows and agents that run B2B marketing programs at scale, knowing where AI creates real leverage versus where a simpler approach is better.
- SEO and GEO fundamentals: able to build a keyword strategy, brief content, and interpret organic performance.
- Strong analytical skills, including funnel optimization and channel-level ROI.
Qualifications (the "You might be the one we're looking for if you have:"): bullet points:
- A hands-on record of lead generation that drives measurable pipeline.
- Success executing across digital, events, and search.
- Comfort owning a number. You think in pipeline and conversion, not leads and impressions.
- A test-and-learn mindset. You run experiments, read the data honestly, and iterate.
- A clear grasp of our ICP and buyer personas, and the ability to turn that into sharp positioning and messaging.
- Excellent writing. You'll write campaign copy and communicate results across the org.
- Early-stage SaaS experience (Series A to C) is a plus.
- Health tech or a marketplace is an even bigger plus.
- A self-starter who navigates ambiguity and solves problems.
- An AI-native way of working, with demonstrated success using AI to drive B2B marketing programs and your day-to-day work.
Benefits: from "Working Here Is Awesome Because ..." bullet points:
- We’re moving quickly so things never get stale.
- We get to make a difference in the lives of healthcare workers who are truly amazing people.
- We are a very high-caliber team of medical doctors, nurses, software engineers, designers, sales leaders, account managers, and more.
- We offer a competitive, market based salary aligned with your skills and experience
- Our comprehensive benefits package covers medical, dental and vision coverage with shared premiums
- Our company sponsored 401(k) allows you to save for retirement
- Commission and/or equity may be offered based on the position
- Unlimited vacation, so take a break when you need it!
- We have a generous family leave policy so that you can spend time bonding with new additions to your family.
- We welcome candidates with backgrounds that are commonly underrepresented in our industries.
- We deeply value culture, community, and camaraderie amongst our team - we strive to create a work environment that lets you have fun and celebrate (team events and trivia galore!).
Pay: we could extract salary info: "competitive, market based salary aligned with your skills and experience" and "Commission and/or equity may be offered based on the position". That's already in benefits list but we can separate Pay section focusing on compensation. However we must not duplicate content. The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. If we put salary info in both Benefits and Pay, that's duplication. Better to keep salary info only in Pay section, and other benefits in Benefits section. But the benefits list includes salary line; we could move that line to Pay and keep other items in Benefits. That's not duplication; we are moving content.
Thus Benefits section will have all bullet points except the salary line and commission/equity line (maybe commission/equity also belongs to Pay). Let's decide: Pay section includes salary and commission/equity. Benefits section includes other benefits: moving quickly, making difference, high-caliber team, comprehensive benefits package, 401(k), unlimited vacation, generous family leave, welcoming underrepresented backgrounds, culture/community/ camaraderie (team events/trivia). Also maybe "We are a very high-caliber team..." is a benefit.
We need to ensure we don't lose any substantive info. So we will keep all.
Now format.
We must not include any markdown code fences. Just raw HTML.
We'll produce:
About the role
... (maybe two paragraphs)
Responsibilities
- ...
...
Requirements
- ...
...
Qualifications
- ...
...
Benefits
- ...
...
Pay
- Competitive, market based salary aligned with your skills and experience
- Commission and/or equity may be offered based on the position
We
for prose. We need to ensure we don't create sections with filler like "commensurate with experience". Not present. Let's extract content. About the role: combine Position Summary and company overview. Position Summary: "Reporting to the Head of Marketing, the Demand Generation Manager owns and executes lead generation across Incredible Health's employer business, driving awareness, engagement, and qualified pipeline for our three products: Marketplace, plus AI Voice Agents Lyn and Gale. This is a hands-on role for someone who thrives on building and running campaigns across digital, in person events, webinars, trade shows, and search, and is accountable to growing our pipeline. The ideal candidate pairs sharp channel execution with an analytical, test-and-learn mindset. This role is 100% remote and can be located in the following states: Alabama, Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, West Virginia" Company overview: "Incredible Health is the largest software and AI-powered healthcare career marketplace, trusted by over 1,500 U.S. hospitals, ambulatory surgery centers, home health organizations and over one million U.S. nurses, technicians, and technologists. Our vision and mission is to help healthcare professionals live better lives, and find and do their best work. Our software and AI technology custom matches healthcare employer's nurse and technician hiring needs with experienced, permanent nurse and technician talent for hard-to-fill roles, resulting in faster hiring, cost savings and growth for employers, and expanding opportunities for healthcare workers. We’re backed by $100M from top tier venture capital firms Andreessen Horowitz, Obvious Ventures, Base10, Kaiser Permanente, and Johns Hopkins. Incredible Health is headquartered in San Francisco, CA, supports US-based remote employees, and operates nationally." We can combine into About the role paragraph(s). Use
for prose. Responsibilities: list from "Typical Responsibilities" and "Success In Your First 6 Months Will Look Like". Let's capture bullet points. Typical Responsibilities bullet points (each sentence seems a separate responsibility): - Own and execute a multi-channel lead generation strategy that drives consistent, qualified pipeline across a suite of products: Marketplace, Lyn, and Gale. - Plan, build, and run demand generation campaigns across paid search and social, content, email, and ABM. - Own the in person and digital event and tradeshow strategy end to end: event selection, budget, pre and post event campaigns, speaker preparation, and pipeline measurement. - Own the employer-side keyword strategy: build it, brief content against it, and track organic performance. Deep technical SEO is not required, but strong SEO and GEO fundamentals are required. - Own market positioning and messaging that differentiates our products against competitors and resonates with our buyers. - Own funnel operations across HubSpot and Salesforce: lead scoring, routing, and nurture automation, with clean handoffs to Sales. - Partner with Sales, Client Success, and Design on messaging and content for demand generation, nurture, and product marketing. - Own reporting on marketing sourced and influenced pipeline, and optimize channels against ROI. Success In Your First 6 Months Will Look Like bullet points: - A repeatable lead generation engine across digital, events, and search delivering qualified pipeline. - An event and trade show plan tied to clear pipeline targets. - A keyword and organic content strategy live, with performance tracking in place. - Clear funnel reporting showing sourced pipeline, channel efficiency, and conversion by stage. We can combine these into a single responsibilities list. Requirements: bullet points: - 4+ years in B2B demand generation or lead generation, ideally in marketplace tech or a startup. - Proven, hands-on record of building campaigns that drive measurable pipeline and revenue. - Working mastery of Salesforce, HubSpot, Gong, LinkedIn, and Google. - Proficient in event-driven marketing: webinars, conferences, trade shows, and speaking engagements. - Demonstrated AI fluency, with sound judgment about when and how to use it. Day-to-day use of AI tools is assumed; what sets you apart is the ability to build and direct AI-driven workflows and agents that run B2B marketing programs at scale, knowing where AI creates real leverage versus where a simpler approach is better. - SEO and GEO fundamentals: able to build a keyword strategy, brief content, and interpret organic performance. - Strong analytical skills, including funnel optimization and channel-level ROI. Qualifications (the "You might be the one we're looking for if you have:"): bullet points: - A hands-on record of lead generation that drives measurable pipeline. - Success executing across digital, events, and search. - Comfort owning a number. You think in pipeline and conversion, not leads and impressions. - A test-and-learn mindset. You run experiments, read the data honestly, and iterate. - A clear grasp of our ICP and buyer personas, and the ability to turn that into sharp positioning and messaging. - Excellent writing. You'll write campaign copy and communicate results across the org. - Early-stage SaaS experience (Series A to C) is a plus. - Health tech or a marketplace is an even bigger plus. - A self-starter who navigates ambiguity and solves problems. - An AI-native way of working, with demonstrated success using AI to drive B2B marketing programs and your day-to-day work. Benefits: from "Working Here Is Awesome Because ..." bullet points: - We’re moving quickly so things never get stale. - We get to make a difference in the lives of healthcare workers who are truly amazing people. - We are a very high-caliber team of medical doctors, nurses, software engineers, designers, sales leaders, account managers, and more. - We offer a competitive, market based salary aligned with your skills and experience - Our comprehensive benefits package covers medical, dental and vision coverage with shared premiums - Our company sponsored 401(k) allows you to save for retirement - Commission and/or equity may be offered based on the position - Unlimited vacation, so take a break when you need it! - We have a generous family leave policy so that you can spend time bonding with new additions to your family. - We welcome candidates with backgrounds that are commonly underrepresented in our industries. - We deeply value culture, community, and camaraderie amongst our team - we strive to create a work environment that lets you have fun and celebrate (team events and trivia galore!). Pay: we could extract salary info: "competitive, market based salary aligned with your skills and experience" and "Commission and/or equity may be offered based on the position". That's already in benefits list but we can separate Pay section focusing on compensation. However we must not duplicate content. The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. If we put salary info in both Benefits and Pay, that's duplication. Better to keep salary info only in Pay section, and other benefits in Benefits section. But the benefits list includes salary line; we could move that line to Pay and keep other items in Benefits. That's not duplication; we are moving content. Thus Benefits section will have all bullet points except the salary line and commission/equity line (maybe commission/equity also belongs to Pay). Let's decide: Pay section includes salary and commission/equity. Benefits section includes other benefits: moving quickly, making difference, high-caliber team, comprehensive benefits package, 401(k), unlimited vacation, generous family leave, welcoming underrepresented backgrounds, culture/community/ camaraderie (team events/trivia). Also maybe "We are a very high-caliber team..." is a benefit. We need to ensure we don't lose any substantive info. So we will keep all. Now format. We must not include any markdown code fences. Just raw HTML. We'll produce:
About the role
... (maybe two paragraphs)
Responsibilities
- ... ...
Requirements
- ... ...
Qualifications
- ... ...
Benefits
- ... ...
Pay
- Competitive, market based salary aligned with your skills and experience
- Commission and/or equity may be offered based on the position