Demand Generation Campaign Manager

About Us

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

About the Role

The Demand Generation Campaign Manager owns the end-to-end execution, orchestration, and optimization of integrated campaigns focused on generating, capturing, and converting net new demand and driving pipeline and bookings with Revenue partners. You operate as the central hub for your campaigns, responsible for synthesizing strategy into a cohesive multi-channel journey. You are accountable for measuring performance against funnel targets and championing a resilient, test-and-learn approach for continuous improvement. You bring judgment and autonomy to your role, making decisions within your campaign scope while contributing to how the broader function operates.

Responsibilities

• End-to-End Campaign Execution: Own the full execution lifecycle of assigned integrated campaigns, leveraging execution playbooks and standards set by the function. Manage timelines, dependencies, and quality across multiple workstreams and make tactical decisions to keep programs on track and aligned to objectives.
• Cross-Channel Orchestration: Serve as the central hub for your campaigns, actively managing cross-functional dependencies and timelines to ensure programs launch on time. Coordinate and integrate the efforts of channel owners (Paid Media, Web, Lifecycle, Field) and Brand partners to create a single, cohesive customer journey. Hold teams accountable to SLAs and escalate blockers proactively.
• Brief Development & GTM Alignment: Drive the creation of clear, comprehensive campaign briefs that detail objectives, targeting, messaging, and channel mix, ensuring full strategic alignment with PMM, Content, Brand, and Revenue teams. Synthesize feedback and make recommendations to refine strategy when data or stakeholder input suggests adjustments.
• Pipeline Accountability & Resiliency: Own campaign performance management against funnel targets (leads, MQLs, IOs). When programs underperform, proactively identify new tactics, iterate on existing ones, and champion a resilient, test-and-learn mindset to ensure goals are met. Adjust course as needed.
• Data Analysis & Iteration: Rigorously measure campaign performance, communicate results to key stakeholders, and derive actionable insights that inform future optimization and budget allocation decisions. Build the measurement infrastructure for your campaigns and use data to make trade-off decisions.
• Stakeholder Activation & Revenue Alignment: Act as the primary operational contact for Sales and SDR teams for your assigned campaigns. Ensure Sales teams are enabled with content and context, and monitor adherence to internal SLAs and lead routing best practices to maximize conversion and progression of campaign-generated opportunities. Develop strong partnerships with Revenue leadership and provide visibility and support.
• Function Contribution: Participate in team planning and process refinement. Share learnings and best practices with peers; contribute to how the team evolves its playbooks and standards. Build expertise in a particular domain (channel, audience, motion, or campaign type) and become a go-to resource for the team on that topic.

Requirements

• 5+ years of experience in demand generation, integrated marketing, or campaign management, preferably in a B2B environment, with a demonstrated ability to execute complex workflows adhering to strict GTM standards and SLAs.
• Track record of owning multiple campaigns or programs from planning through optimization.
• Comfort with marketing technology, analytics platforms, and data-driven decision-making.
• Experience with cross-functional project management and stakeholder coordination.
• Ability to manage ambiguity and work effectively amid competing priorities.
• Organized, detail-oriented approach to execution and documentation.

Skills

• Execution Driver & Process Adherent: Take ownership of delivery and hold yourself and teams accountable to commitments.
• Highly Collaborative Orchestrator: A natural collaborator who excels at building relationships and influencing stakeholders across different teams to achieve shared campaign goals. Communicate with clarity and conviction, earn trust quickly, and navigate competing priorities with diplomacy.
• Analytical & Resilient: Comfortable working with marketing metrics to measure campaigns and possess a resilient mindset, focused on iterating quickly based on data. See setbacks as learning opportunities and adjust tactics without losing momentum.
• Autonomous Operator: Exercise good judgment within your campaign scope, making decisions without requiring constant direction. Know when to escalate and when to solve problems independently. Balance speed with rigor.
• Growth Mindset: Embrace a test-and-learn approach, prioritizing rapid execution, failing fast, and iterating quickly to drive continuous improvement. Stay curious about new channels, tactics, and approaches and are willing to experiment.
• Exceptional Communicator: Excellent written and verbal communication skills, capable of presenting complex information clearly and driving alignment. Document your work, share insights proactively, and help others understand both the "what" and the "why" behind campaign decisions.

Pay

The base wage range for this position based in our New York City Office is targeted at $109,000.00 to $136,000.00 per year. Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.

Benefits

For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.